Life — November 4, 1920 — page 7: what you’re looking at

What you’re looking at

# Michelin Tire Advertisement This page is a **product advertisement**, not satire or political commentary. It promotes Michelin's "Universal Cord" tire, featuring the company's famous mascot—Bibendum, the rotund "Michelin Man" made of tire rings—towering over a group of ordinary people. The ad claims three advantages: a wear-resistant tread compound, improved non-skid tread design, and a sturdy oversized cord body impregnated with rubber. The headline promises "Supreme Durability and Freedom from Skidding." The Michelin Man's exaggerated size compared to the tiny humans below serves as visual emphasis of the product's quality and importance. The company's headquarters in Milltown, New Jersey is listed, along with international factory locations.