Life, 1920-11-04 · page 7 of 60
Life — November 4, 1920 — page 7: what you’re looking at
What you’re looking at
This page is a **product advertisement**, not satire or political commentary. It promotes Michelin's "Universal Cord" tire, featuring the company's famous mascot—Bibendum, the rotund "Michelin Man" made of tire rings—towering over a group of ordinary people. The ad claims three advantages: a wear-resistant tread compound, improved non-skid tread design, and a sturdy oversized cord body impregnated with rubber. The headline promises "Supreme Durability and Freedom from Skidding." The Michelin Man's exaggerated size compared to the tiny humans below serves as visual emphasis of the product's quality and importance. The company's headquarters in Milltown, New Jersey is listed, along with international factory locations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i, A Sturdy Oversize Cord Tire that Establishes a New Standard for Supreme Durability and Freedom from Skidding nm There are three reasons why the Michelin Cord—the newest product of the oldest pneumatic automobile tire makers—gives such remarkable mileage: 1—A new and perhaps unequalled wear- 3—A super-sturdy oversize body built up resisting tread compound. of cords that are not merely coated but 2—An improved non-skid tread-design that are actually impregnated with rubber, presents an effective non-skid resistance forming a closely united, almost impreg- inevery direction. The broad flat ‘racnon: nable mass that provides a new freedom surface introduced by Michelin several : ; ong, years ago and since so widely copied from blow outs, yet is resilient in the has been preserved. extreme. The above essential advantages now combined for the first time, together with several minor improvements, assure the Michelin user of a degree of tire satisfaction hitherto unknown, ul MICHELIN TIRE COMPANY, MILLTOWN, N. J. Other factories: Clermont-Ferrand, France, London, England; Tari, Italy. Dealers in all parts of the world comicbooks.com