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Life, 1920-11-04 · page 6 of 60

Life — November 4, 1920 — page 6: what you’re looking at

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Life — November 4, 1920 — page 6: Life, 1920-11-04

What you’re looking at

This page combines an editorial article with advertising. **The Article's Message:** The text argues that modern automobiles have replaced sailing ships as targets for criminals. Where pirates once attacked merchant vessels, highway robbers now prey on motorists. The piece advocates that citizens carry Colt firearms for self-defense, positioning the revolver as essential protection—just as it was during the pirate era. **The Cartoon:** The left illustration depicts a pirate ship under attack, establishing the historical comparison. **The Advertisement:** A full Colt Fire Arms ad dominates the lower portion, directly supporting the article's argument by promoting pistols and revolvers as "the world's right arm." **Purpose:** This is essentially advertorial content using nostalgia for historical dangers to market modern weapons to concerned middle-class readers worried about automobile travel safety.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

T IS interesting to-day to read the thrilling tales of Captain Kidd—of that arch-villain Edward Teach—or of such highwaymen as Dick Turpin, picturesque fellows who.provide for us tales of romance and adventure, but whose menace in olden days was real and terrifying. They are no longer to be feared because they belong to a bygone age and their courage has not been passed down to law breakers of to-day—a cowardly crew attacking only the unprotected after providing a quick means of escape. They are called auto bandits. The automobile affords a quicker and safer means of escape than the old sailing ships in which the pirates carried off their plunder. While the automobile has opened up highways that would never be traveled, affording pleasurable outings, they have also made it possible for a new form of piracy as difficult to cope with as were the pirates of old. Those who are molested by these new kind of pirates are the ones who are known to be without protection. And the most perfect protection: that you can have is a Colt Automatic Pistol or Colt Revolver. Every man’s duty is to uphold law and order. Police protection is given to run down to a just punishment those who do not; but the arm of the law is not long enough to reach into every secluded corner. You are expected to render first aid, but you are not ex- pected to do so empty handed. Every citizen must—when called upon—aid the officers of the law, and it is every man’s right and privilege to protect his life and property. Preparedness prevents. And if every household was known to have the splendid protection of a Colt Automatic Pistol or Colt Revolver this preparedness would prevent ninety per cent of household robberies. Safeguard your motor trips at night and protect your home and property with the splendid protection of “the world’s right arm”—a Colt. » And remember that a Colt Automatic Pistol or Colt Revolver is the best that sscuay con bey. To.day—as in 1836—as in every struggle of arms since that day to this—have the great Colt factories supplied the nation’s need — the official side arm of the fighting forces—the national protection of American homes, COLT’S PATENT FIRE ARMS MFG. CO. HARTFORD, CONN., U. S. A. Manufacturers of Colt's (Browning) Automatic Machine Guns Calt's (Browning) Avtomatic Machine Rifles Colt's Revolvers Colt’s Astomatic Pistols FIRE ARMS._<i* ay Cannibal Queen: MEAT 1S CERTAINLY VERY HIGH THESE DAYS Ballade of a Name How many maids the bards have sung Since Time began his tyranny, Since the immortal Homer’s tongue Praised one in place of high degree! Ah, fair indeed, ‘tis said, was she Who caused the towers of Troy to fall! But close I hold in secrecy The name I love the best of all. How jar the winds of fame have flung The damosels of history! Oh, what a wonder to be young, And likewise queens of beauty be! Proud princesses of land and sea, How many hearts leaped at their call! But close I hold in secrecy The name I love the best of all. Search as you will maids’ names among, © Ponder upon them marvellingly, Yet from my lips shall not be wrung Hers which to me is melody; 'Tis for her ear, my thoughts decree, When tight my arms clasp her in thrall That I hold close in secrecy The name I love the best of all. i ' Envoy Come, sweet; the hours are fleet to flee | (No seer can tell what may befall) That I may whisper unto thee Your name which I love best of all! Clinton Scollard, me Re ee ty comicbooks.com