Life, 1920-11-04 · page 13 of 60
Life — November 4, 1920 — page 13: what you’re looking at
What you’re looking at
This is a **Prudential Insurance Company advertisement**, not political satire. The page features a classical arch-framed illustration showing two figures (appearing to be a woman and man in period dress) with a horse, rendered in an ornate neoclassical style. The accompanying text presents life insurance as a moral and social good—describing it as "an upbuilder of the nation's morale," a "preserver of prosperity," and protector against "the wolf of poverty." The financial figures shown ($1.3+ million paid to policyholders in the first ten years, and $1.1+ million in the first ten days of 1920) serve as proof of the company's reliability and success. This is straightforward corporate advertising appealing to middle-class anxieties about financial security during the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE INSURANCE isan upbuilder of the nation’s morale. lt is a preserver of pros- perity. It is the unceasing foe of want and privation. It protects the present and the rising generation. It smothers the snarl and dulls the fangs of the wolf of poverty. It breeds confidence and courage. It is one of humanity’s best friends. Paid to Policyholders tah Paid to Policyholders First Ten Years : ner _ First Ten Days of 1920 $1,331,161.68 : $1,192,173.09 The Prudential Insurance Company of America Incorporated under the laws of the State of New Jersey Forrest F. DRYDEN, President HOME OFFICE, NEWARK, N. J. comicbooks.com.