Life, 1920-11-04 · page 12 of 60
Life — November 4, 1920 — page 12: what you’re looking at
What you’re looking at
**Main Content:** This page is primarily **advertising**, featuring a large WASCO garage heating system ad with a testimonial about an automatic temperature regulator. **Editorial Content:** The right side includes three brief opinion pieces: "The Original Thanksgiving Proclamation" (a historical reprint apparently satirizing modern American concerns), "Fair Exchange" (a quip about Spanish reformer Vicente Ibáñez), and "Now and Then" (commentary on changing attitudes toward prices and money). **Cartoon:** A small sketch at bottom-left shows figures in period dress discussing an "old man" who "reckon[s] his rheumatic is bothering him again"—likely satirizing folk superstitions about weather prediction. The page's tone is lighthearted social commentary typical of Life's satirical approach during this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| | The Onginal Thanksgiving Procla- | mation As Miles Standish Probably Framed It HEREAS — We hardy adventurers, known to posterity as the “ Pilgrim Fathers,” having fled from the tyranny of monarchic despotism, have journeyed across the high seas to America, found that said land is—up to this 1 free from the baneful influence of presi- dential-election campaigns; of baseball scandals; of Sinn Fein propagan Prohibition and Prohibition j | 7 t Ford cars and Ford jokes; of ef = experts; of delicate diplomatic difliculties 66 . ; with Mexico; of the movies; of get-rich- I Got the Order Because I was There on Time J | quick oil promotion schemes; of 1. W. W. you know, I have a WASCO Heating System in my garage, and when agitators and the strikes that follow in I got that red-hot tip, I rushed out to the car, stepped on the starter, their wakesiof “drives”; of jaae lands; and the old boat started just like it was summer. I saw Smith, the Consoli- of memory courses, and of Josephus dated’s man in his cold garage as I passed, trying to get his big car to go.” y| Panels A WASCO self-regulating, coal-burning hot water heating System is complete | TueReForE—Do I hereby proclaim that with pipes and connections cut to fit. Burns but a few cents worth of coal a next Thursday’ shill beset aside ‘as.a\diy day,—less than carfare—requires attention but once daily. J of SoLemN THANKSGIVING; Any handy man can set it up—no expensive steam-fitter necessary. And do I urge that all the good people Write for catalog that Mustrates end explains the fue! economy ond automatic temperature regulation of WESCO, of Plymouth try to make the most of this W. A. Scuveir Mrc. Co., INc., “Seacuee Ne occasion, while they still have something to give thanks about. Originators of special heating spstom RES. for garages. "Waieeeferee, cotiogee, ote? Fair Exchange Some goed sera” Or we UST the entire country be made over b so as to conform a little more close- ly with the ideas of Vicente Blasco Ibafiez? No, not necessarily. Now that Sefior Ibiiiez has torn our institutions asunder, we need only send Robert W. Chambers to Spain, with instructions to go as far as he likes, Now and Then 'O-DAY—“ What do we care for prices? We've got the money!” To-morrow—" What do we care for prices? We haven't any money!” $a “YES, THAT'S OLD MAN NOAM; HE SAYS 17'S GOIN’ TO RAIN.” “1 RECKON HIS RHEUMATIZ IS BOTHERIN’ comicbooks.com