Life — November 4, 1920 — page 12: what you’re looking at

What you’re looking at

# Page Analysis: Life Magazine, Page 800 **Main Content:** This page is primarily **advertising**, featuring a large WASCO garage heating system ad with a testimonial about an automatic temperature regulator. **Editorial Content:** The right side includes three brief opinion pieces: "The Original Thanksgiving Proclamation" (a historical reprint apparently satirizing modern American concerns), "Fair Exchange" (a quip about Spanish reformer Vicente Ibáñez), and "Now and Then" (commentary on changing attitudes toward prices and money). **Cartoon:** A small sketch at bottom-left shows figures in period dress discussing an "old man" who "reckon[s] his rheumatic is bothering him again"—likely satirizing folk superstitions about weather prediction. The page's tone is lighthearted social commentary typical of Life's satirical approach during this era.