Life, 1920-10-14 · page 5 of 44
Life — October 14, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than satire or political commentary**. It's a promotional article for Lincoln Motor Car Company's manufacturing precision, published in *Life* magazine (page 661). The content explains Lincoln's manufacturing standards using a hair analogy—their tolerances are so tight that splitting a human hair into ten strands would exceed their permitted deviation in over 5,000 operations. Two photographs show precision measurement instruments used in production. The article emphasizes that Lincoln achieves superior quality through rigorous engineering standards and precision tooling. The "Amplifier" and "Comparator" devices pictured are measuring tools ensuring exact specifications. This represents early 20th-century automotive marketing highlighting technological advancement and manufacturing excellence as selling points to consumers.