Life — October 14, 1920 — page 4: what you’re looking at

What you’re looking at

# Advertisement/Subscription Pitch, Not Political Cartoon This page is primarily a **subscription advertisement** for Life magazine itself, not political satire. The central illustration shows a man in formal wear surrounded by falling money, with the heading "Are You a Sport?" The "joke" is a sales pitch: if readers are "sports" (good fellows/generous types), they should subscribe to Life to receive upcoming special issues—a Sporting Number, Thanksgiving Number, and Christmas Double Number. The money imagery humorously suggests that subscribing is a worthwhile "investment." The coupon below facilitates subscriptions at $5.00 yearly (or $5.80 Canadian; $6.60 foreign). This is straightforward magazine promotion dressed in humorous language, typical of early 20th-century advertising strategy.