Life, 1920-10-14 · page 4 of 44
Life — October 14, 1920 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for Life magazine itself, not political satire. The central illustration shows a man in formal wear surrounded by falling money, with the heading "Are You a Sport?" The "joke" is a sales pitch: if readers are "sports" (good fellows/generous types), they should subscribe to Life to receive upcoming special issues—a Sporting Number, Thanksgiving Number, and Christmas Double Number. The money imagery humorously suggests that subscribing is a worthwhile "investment." The coupon below facilitates subscriptions at $5.00 yearly (or $5.80 Canadian; $6.60 foreign). This is straightforward magazine promotion dressed in humorous language, typical of early 20th-century advertising strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Are You a Sport? If you are, you will not only make sure to get the next number of Lire, but you will become a regular subscriber at once (see coupon below) and not miss the coming numbers. Coming Special Numbers SPORTING NUMBER Oel. 21 Cover by Shaver THANKSGIVING NUMBER _ Nov. 4 Cover by Paus CHRISTMAS (Double Number) Dec. 2 Cover later special Stier Enclosed find One Dot lar (Canadian $1.20, Forei B $1.40). Send for three monthe12 issues—to — i | you subscribe now _ these numbers and nine more (twelve issues in all) will be sent to you in accordance with the terms in the coupon. This includes the double Christmas Number, the price of which is 25 cents. Open only to new subscribers; no sub vcriptions renewed at this rate. 43 LIFE, 17 West 318t Street, New York One Year, $5.00. (Canadian, $5.80; Foreign, $6.60.) comicbooks Sn