Life, 1920-10-14 · page 43 of 44
Life — October 14, 1920 — page 43: what you’re looking at
What you’re looking at
This is primarily an advertisement rather than political satire. It promotes the Cole Aero-Eight automobile, manufactured by Cole Motor Car Company in Indianapolis. The ad emphasizes modern features: "a touch of tomorrow in all Cole's today," highlighting the car's vacuum stormproof windshield and "all-season utility." The sleek side-view illustration showcases the vehicle's contemporary design. The tagline "Creators of Balanced Motor Cars" suggests Cole positioned itself as a quality manufacturer. This represents early automotive advertising in *Life* magazine, targeting affluent readers interested in cutting-edge technology and luxury vehicles—typical of 1920s American consumer culture promoting automobiles as progressive, desirable products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE RERS \ TOUCH.OF LOMO@RROW INALL Cot £! DOT S &fODAYauae Glee Aero -EIGHT Sos PROOF WINDSHIELD tA TMHATY COLL MOTOR CAR COMPANY. INDIANAPOTLTS,US.A, Creators of Haianced olor Curs comicbooks.com