Life, 1920-10-14 · page 33 of 44
Life — October 14, 1920 — page 33: what you’re looking at
What you’re looking at
This is **not satire or a cartoon**—it's a straightforward advertisement for Lafayette automobiles from the 1920s era. The page features: - A photograph of a Lafayette motor car (an open-air touring vehicle typical of the period) - Marketing copy encouraging potential buyers to test-drive and evaluate the car themselves - A company logo and the Lafayette Motors Company name, located in Mars Hill, Indianapolis The advertisement appeals to consumer confidence by inviting direct comparison with competitor vehicles and emphasizing the car's "competent engineering." The portrait at the bottom appears to be Lafayette's namesake, the Marquis de Lafayette, lending historical prestige to the brand name. This represents standard automotive advertising from the early automobile industry, before Lafayette Motors ceased operations in the 1930s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Available for Ownership Now you may place your own estimate upon LaFayette. Automobiles are in the hands of our distributors and are going forth to private ownership. As you see these cars abroad spon the highways you will have basis for comparing them with others which you admire. But not until you have actually driven a LaFayette will you have true gauge of its merit. Then you will understand why we have stressed repeatedly the car’s competent engineering. Once you have taken your place behind the wheel you will sense the practical application of that engineering. It is very possible the car will find such favor in your eyes that you will wish to own a LaFayette. LAFAYETTE MOTORS COMPANY at ars Hill Invianarous comicbooks.com