Life, 1920-10-14 · page 31 of 44
Life — October 14, 1920 — page 31: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes Chase Leatherwove, an upholstery material manufactured by L.C. Chase & Co. (established 1847), with locations in major American cities. The ad features an illustration of a person reclining in a black upholstered chair, emphasizing the product's comfort and quality. The messaging targets furniture owners and early automobile buyers, promoting Leatherwove for both home furnishings and motor-car upholstery—reflecting the era's emerging car culture. The decorative ribbon seal at bottom reinforces brand prestige. This represents typical early-20th-century *Life* magazine advertising that blended commerce with lifestyle aspirations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
~ THE UPHOLSTERY OF QUALITY : MADE BY SANFORD MILLS. SANFORD. MAINE Rest Assured that if Chase Leather- wove is the upholstery material on your furni- ture you have the best— for good appearance and long service. + Re-upholster with Chase Leatherwove—use it for your motor-car. L. C. Chase (@Co., Boston New York—Detroit—Chicago San Francisco. Leaders in Manutacturing Since 1847. comicbooks.com