Life, 1920-09-23 · page 34 of 40
Life — September 23, 1920 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large W.L. Douglas shoe company advertisement. The ad emphasizes direct factory-to-consumer sales at fixed prices as protection against "unreasonable profits"—a message resonating with Progressive Era concerns about fair pricing and corporate transparency. Below the shoe ad is a small **cartoon joke**: A teacher asks students what a vacuum is; a child answers "it's what you clean a rug with." The humor is simple wordplay—the child defines the object by its use rather than understanding the concept. At page bottom is a **brief comedic dialogue** between Treasury Department workers about salary ("dizzy dealing with such big sums"). The joke plays on "dizzy"—both the disorientation from handling large figures and the speaker's dismissal of concern since his own salary remains small. The remaining space contains small product advertisements (Cuticura hair product, Bell-Ans indigestion remedy) and a "news-stand tale" about a Sportsman and Farmer—content too fragmented to fully parse from the OCR. **Context:** This reflects early 20th-century magazine format mixing editorial content with dense advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
554 ‘ THE SHOE THAT HOLDS ITSG7/ SHAPE $722 $800 $900 & $1020 SHOES FOR MEN AND WOMEN YOU CAN SAVE MONEY BY WEARING W. L. DOUGLAS SHOES e best known shoes in the world. They are sold in 107 W. L, Douglas stores, direct) from the factory to you \ at only one profit, which guarantees to you the best shoes that can be produced, at the lowest possible cost. W. L. Douglas name and the retail price are stamped on the bottom of all shoes before they leave the factory, which is your protection against unreasonable profits. W.L.Douglas $9.00 and $10.00 shoes are abso- lutely the best shoe values for the money in this country. They are made of the best and finest leathers that money can buy. They combine quality, style, workmanship and wearing quali- ties equal toother makes selling at higher prices. They are the leaders in the fashion centers of erica. The stamped price is W.L. Douglas personal guarantee that the shoes are always worth the price paid for them. The prices are the same everywhere; they cost no more in San Francisco than they do in New York. W. L. Douglas shoes are made by the highest | paid, skilled shoemakers, under the direction ‘ed men, all working and supervision of experienc! with an honest determination to make the best shoes for the price that money can buy. ‘W. L. Douglas shoes are for sale by over 9000 shoe dealers besides our own stores. If your local dealer cannot supply ‘ou, take no other make. Order direct from factory. Send for booklet telling how to order shoes by mail, postage free. CAUTION.—Insist upon having W.LD: President nal id price is plain! ,W.L. Douglas Shoe Co., The name and price da plainly H]oGrigles Perens Brockton, Mass. ped sce that te has not been changed or mutilated. HUD eee | Teacher: NOW, CAN ANYONE TELL NELLIE WHAT A VACUU “TCAN, TEACHER! 11's WILAT YOU CLEAN A kUG WiTu.” Girls ! Girls!i Save Your Hair With Cuticura Boap and Olatment to clear Dand: Each Sampleatreccr Goa eee segs A News-stand Tale NE of those Me Afield—a fiend on Phy roaming search of Adventure —was Field and Stream in These fellow always a Menace to ar side where Modern Meth Housekeeping are in | He met a Coun ¢ gan discussing Events and the Nation's Bu to the great American Issu Outlook; Hoover, the Sci can; Ford, and his Pops a leader in this Motor . from the Sunset coast; W into the World's Work yest it; Pershing, the Nation; McAdoo, and his 3 Billboard; Wood, one «* generals of the Century. his “schooner” Arg: but cou Bryan, a candi date Commoner than any, and the butt of Everybody's joke; but none-the-less Christian Advocate— But to mzke this a Short Story: Mr Sportsman, failing in his Appeal to Reo son, took a Punch at Mr. Stockman andl Farmer, who immediately passed on intd the World Tomorrow, Christian Herald. a sentence for Lire, His Stabilizer ONES (to his friend of the States Treasury clerical force should think it would make you fairly dizzy dealing with such big sums Brown: 'Twould, if I didn't think off ~ my salary now end then. and is now 4 Mr. Sportsman drew RW. 4-= | Hot wate 22D Sure Relig BELL-A INDIGESTIC comicbooks