Life, 1920-09-09 · page 43 of 44
Life — September 9, 1920 — page 43: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not a political cartoon. The page features a product ad from R.J. Reynolds Tobacco Co. (Winston-Salem, N.C.) with marketing copy emphasizing Camel cigarettes' quality and superiority. The visual elements include: - A map of California with Camel package imagery - The iconic Camel logo (dromedary camel in a circular frame) - Promotional text claiming Camels use "choice Turkish and choice Domestic tobaccos" **For modern readers:** This represents early-20th-century cigarette marketing before health warnings were required. The ad's claims—that Camels won't tire taste, leave no unpleasant aftertaste, or create odor—are now known to be false. The phrase "As a matter of fact" ironically frames marketing claims as objective truth, a common advertising technique of the era that would be considered misleading today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- As a matter of fact Your first R-E-A-L cigarette pleasure will come with Camels ‘OU’ LL swing into the Camel procession as easily and as delightedly as any of the thou- sands of smokers who have found these ciga- rettes an absolute revelation in quality, in re- freshing flavor, in mellow mildness and in body ! Camels are unlike any cigarette you ever puffed. They are a creation—an expert blend of choice Turkish and choice Domestic tobaccos. As sure as you are a foot high you will prefer Camels blend to either kind of tobacco smoked straight ! Camels fit in with your cigarette desires just one hundred per cent! The satisfaction they impart to smokers is simply joyous. Camels will not tire your taste! And, Camels . leave no unpleasant cigaretty aftertaste nor un- pleasant cigaretty odor. You'll prove out our enthusiasm when you compare Camels with any cigarette in the world at any price! Comets are soit everz where in eck mend this carton for the homme or office supply or when you travel comicbooks.com