Life, 1920-09-09 · page 42 of 44
Life — September 9, 1920 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It features four commercial advertisements from circa 1910s-1920s: 1. **Arrow Collars** — A men's fashion brand using a portrait of an unnamed male model to sell dress collars, emphasizing quality and confidence. 2. **"Gifts That Last"** — A jewelry industry ad (authorized by the National Jewelers Publicity Association) targeting parents sending children to college, promoting jewelry as memorable farewell gifts. 3. **Dunlop Vacs** — Golf balls advertised to "discriminating golfers," emphasizing performance and consistency. 4. **Milo Violets** — Delicately scented, gold-tipped cigarettes marketed as luxury goods (25 for 10 cents). The page reflects early 20th-century consumer culture and advertising strategies: aspirational branding, emotional appeals (nostalgia, parental love), and gender-targeted marketing. No political cartoon or satire is present—this is straightforward period advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Se iN GIFTS THAT LAST COLLEGE DAYS Coutece days ahead! Mother and “the gov’nor,” in the coming months, will be present only in dreams, THE quality that imme Give the boys and girls farewell keepsakes of jewelry. put Arrow Collars in 2 ors They will conjure up for them visions of the old fire- the premier place in public s side and the loved ones at home. Their memory- sain ee magic is never failing. They are “Gifts That Last.” ARROW y COLLARS i Autherined by National Jewelers Publicity Assciation DIAMONDS + PEARLS + GEMS . JEWELRY - WATCHES - CLOCKS: SILVERWARE DUNLOP VACS will satisfy the discriminating golfer. The uninterrupted record of DUNLOP VAC wins, justifies your first trial, Your consistent record there- after, when playing the DUNLOP VAC, convinces you there is no better golf ball made. For length of carry and steadiness on the green, just be sure to use the depend- able DUNLOP VAC. Nos. 29 and 31 $1.10 each $13.20 per doz. Dunlop America Limited 1808 Broadway, New York City :. y Box De Luxe Of | 100-$ 252, ur dealer. cannot Supply you wri ee M.V. 1290. Broaducss Vew ok CATHCART. ST ST. MONTREAL comicbooks.comi