Life, 1920-09-09 · page 40 of 44
Life — September 9, 1920 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large W.L. Douglas Shoes advertisement. The ad emphasizes that Douglas shoes are sold "direct from the factory to you at only one profit," positioning the brand as offering superior value by eliminating middlemen markups. The price ($7-$10) is stamped on every shoe as a "personal guarantee." The page also contains two brief **humorous anecdotes**: 1. "That Guilty Feeling" mocks salespeople's apparent disdain for customers, suggesting even store owners feel intimidated by their own clerks. 2. A joke about a marriage proposal compares the groom's surprise to a political candidate's shock at receiving a nomination (likely referencing early 20th-century electoral politics). There's also a small cartoon labeled "Looping the Loop" warning passengers about potential confederates in aviation scams—reflecting contemporary concerns about early airplane novelty rides. The page represents typical Life magazine content: mixing consumer advertising with satirical social commentary on class dynamics and modern anxieties.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- ° Ly. THE SHOE THAT HOLDS Al $722 $800 $900 & $1020 SHOES FOR MEN AND WOMEN YOU CAN SAVE MONEY BY WEARING W. L. DOUGLAS SHOES e best known shoes in the world. They are sold in 107 W. L, €Douglas stores, direct from the factory to you at only one profit, which guarantees to you the best shoes that can be produced, at the lowest possible cost. W.L. Douglas name and the retail price are stamped on the bottom of all shoes before they leave the factory, which is your protection against unreasonable profits. ‘W.L.Douglas $9.00 and $10.00 shoes are abso- lutely the best shoe values for the money in this country. They are made of the best and finest leathers that money can buy. They combine quality, style, workmanship and wearing quali- ties equal toother makes selling at higher prices. They are the leaders in the fashion centers of America. The stamped price is W.L. Douglas personal guarantee that the shoes are always worth the price paid for them. The prices are the same everywhere; they cost no more in San Francisco than they do in New York. W. L. Douglas shoes are made by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. | —— ‘W. L. Douglas shoes are for salo by over 9000 shoe dealers ADY (at bank tellers « besides our own stores. If your local dealer cannot supply wish to open an account with ane aT waa ae LOOPING THE LOOP A WARNING TO PASSENGERS—THE PILOT LIKELY TO HAVE A CONFEDERATE BELOW CAUTION.—Insist having W.LDoug- ident ; Jone The namo and price nly gW-L.Dougias Shoe Co., Lapy: Why, nothing! I want to dnt 147 Spark Street, fifty dollars that it has not been changed or mutilated. Brockton, Mass, out fifty dollars. ou, take no other make. Order direct from factory. nd * Ior booklet telling how to order shoes by mail, postage free. Tetier: All right, madam. How m ¢ do you want to deposit? las shoes. The name and priceis plainly stamped on the sole. Be careful to see ta cee ~ ae, 7 — = ye 25 That Guilty Feeling “T've often been struck by the extreme hauteur of salesladies. Don't you suppose merchants suffer from it?” “T know one who does. He tells me he feels like sneaking into the rear door of his establishment because he suspects that his personal appearance does not meet with the approval of his clerks.” —Birmingham Age-Herald. “Do you think Gladys was surprised when I proposed to her?” inquired the happy youth, oy as surprised,” answered Miss . “as a candidate who has reccived 1 notification that he has been nomi- nated."—IWashington Star. Waterman’s deal Fountain Pen m Penmanys comicbooks.€orml