Life, 1920-09-09 · page 39 of 44
Life — September 9, 1920 — page 39: what you’re looking at
What you’re looking at
This page combines a comic strip with a cigarette advertisement. The left side shows "Jones the Juggler"—a comic about a man juggling packages and gifts, apparently trying to manage multiple romantic or social commitments simultaneously. The final panel's caption suggests the joke concerns politeness despite being "handicapped" (likely referring to his juggling act or impossible situation). The right side is a Pall Mall cigarettes advertisement framed as a narrative. "Capt. X" is a fictional character who discovered round cigarettes during military service ("over there," likely referencing World War I) and inspired Pall Mall's new "Rounds" product. The advertisement emphasizes convenience—no tapping or squeezing needed. The page is primarily advertising, using the juggler comic as editorial content to fill space in the magazine. Both elements reflect early 20th-century consumer culture and wartime references that would have been topical to Life's contemporary readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- SAAA AA APY ALD fA of of of of So oo TP Jones the Juggler “Strange it wasn’t thought of before!” “It’s so simple!”"— CAPT. X’S BIG IDEA— a cigarette made from the famous PALL MALL blend, round in shape with a free and easy draught. A cigarette that does not have to be tap- ped, squeezed or loosened. PALL MALL FAMOUS CIGARETTES ounds “Over there” Capt. X was forced to smoke the “Canteen” cigarettes. He liked their round shape, their easy draught and suggested that we combine these features with the famous PALL MALL blend of 42 Turkish tobaccos. Read the story of Capt. X. JOPALL MALL ROUNDS (plain ends)in the new EA foil package... 50 “THEY ARE GOOD TASTE” L-} oY 4 Ms n|S 4 4 é ii; 16 é é Ms 4 4 6 M 4 6 4 4 6 2 VA ; é i i; 3 4 % 4 4 4 Y 6 Y PALL MALL (regular) plain or cork in boxes of 10, 50, 100 as usual. ME FINDS IT POSSIBLE TO BE POLITE WHERE | MOST MEN WOULD BE MANDICAPrED comicbooks.com