Life, 1920-09-02 · page 50 of 52
Life — September 2, 1920 — page 50: what you’re looking at
What you’re looking at
This page is primarily **advertisements** interspersed with satirical content typical of Life magazine's format. The main cartoon (bottom right) satirizes **wartime or economic austerity fashion trends**. "Mrs. De Style" jokes about rewearing an old gown because "old clothes in vogue" makes it acceptable—mocking both wealthy women's vanity and the era's rationing or thrift messaging. The humor lies in her rationalization: she can now justify wearing something shabby as fashionable rather than admit poverty or frugality. Upper advertisements include the Wardman Park Hotel (Washington, D.C.) emphasizing luxury hospitality, and Stetson hats promoting their product to stylish young men. The "Keeping Your Funny Eye Open" section promotes Life magazine subscriptions, using the conceit that reading Life sharpens one's perception of life's absurdities and humor—a self-promotional pitch dressed as philosophy. The pricing suggests this is early-20th-century American content, likely WWI or 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Where North and South Meet ERE one finds the perfection of climate. Old-fasticned hospitality emphasized by the modern technique of luxurious inn- keeping. A metropolitan hostelry with the outdoor attractions of acountry home. A few \ S 4 i E T S O N days spent here mcke all the difference be- tween a dull Spring season and a joyous one. Tus new Fall Stetson is unusually HARRY WARDMAN ELMER DYER \ appealing to the energetic young President Manager man who appreciates style and a Pari Hotel } touch of seasonable spirit in his soft \ hat. With that Stetson Quality kept Connecticut Avenue and Woodley Road supreme for fifty years. Ld Ulla = WASHINGTON, D.C. \ JOHN B, STETSON COMPANY, Philadelphia, U.S. A — : || ae Keeping Your Funny Eye Open G wey is a Secret of Success. Lp Life helps to sharpen your vision. Even the innate depravity of inanimate objects has its funny side. Learn to see it and Jaugh at it and the tangles will straighten out. Try a Year’s subscrip- tion, or Obey That Impulse, and for a trial trip, avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Live for three month>—twelve issues—to Open only to new subscribers; no subscriptions renewed at this rats. LIFE, 17 West 31st Street, New York. One Year $5 Canadian $5.80 Foreign $6.60 Mrs. De Style: 1've WORN THAT GOWN THREE TIMES, MARIE, BUT WITH OLD CLOTHES IN VOGUE I THINK 1 MIGHT WEAR IT ONCE MORE 23 PETER J. CAREY, comicbooks.com)