Life, 1920-09-02 · page 41 of 52
Life — September 2, 1920 — page 41: what you’re looking at
What you’re looking at
This is a full-page advertisement for Chase Drednaut Motor Topping, not political satire. It appeared in *Life* magazine (page 421) and promotes a car convertible top product. The ad features an illustration of a stylishly dressed woman driving a convertible with the top up, emphasizing the product's aesthetic appeal. The tagline "Defies Time and the Elements" suggests durability and weather resistance—key selling points for convertible tops of the era. The messaging targets car owners who "used good judgment" purchasing quality automobiles, appealing to their desire to maintain that standard with quality accessories. Chase & Co., based in Boston with offices in New York, Chicago, Detroit, and San Francisco, positioned their topping as both functional and fashionable, promising admirers' approval. This reflects early automobile culture when convertible tops were standard features requiring regular maintenance and replacement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
y Gus \ pREDNAY, Motor Topping “DEFIES TIME AND THE ELEMENTS” You Used Good Judgment When You Bought Your Car Be just as careful when you specify the equipment. Remember that a smart-looking top adds to the beauty of your car. Be sure to ask for Chase Drednaut Motor Topping, handsome in appearance, long wearing in service.—thus assuring a top that always wins admiration. Write for samples. ecSHASE & CO.~ BOSTON MEW YORK CHICAGO SAN_PRANCISCO. comicbooks.com