Life, 1920-09-02 · page 12 of 52
Life — September 2, 1920 — page 12: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a cartoon or satirical content. The ornate decorative border surrounding the text is typical of early 20th-century magazine design, but it serves no satirical purpose. The ad promotes **Martin & Martin Shoes**, claiming they cost less per year to wear than competitors because of superior quality and durability. It boasts that many pairs have lasted seven to eight years or longer, emphasizing "true economy" through quality rather than low price. The company lists three retail locations (New York and Chicago) and offers mail service worldwide. The italicized text and formal typography reflect period advertising conventions. This represents straightforward product promotion rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
iN fem REMAND | 97 than any others, because they are the best shoes. Many pairs of them have been worn for seven and eight years—some |\ie/ longer. They represent the only true economy—that of quality. THREE STORES NEW YORK: 583 Fifth Avenue and One East Thirty-fifth Street. CHICAGO: 326 Michigan Avenue.So. Satiffactory service-by-post to all parts of the world