Life, 1920-08-26 · page 6 of 36
Life — August 26, 1920 — page 6: what you’re looking at
What you’re looking at
This is not a cartoon or satirical content—it's a **straightforward advertisement** for White Trucks, manufactured by The White Company in Cleveland. The ad promotes White Trucks as economical workhorses, claiming they deliver "the most work for the least money." It emphasizes the company's design philosophy: every detail was chosen to improve efficiency and reduce costs. The ad cites evidence of value: owners with 100,000-300,000 miles on their trucks supposedly attest to White's durability and economy. This appears in *Life* magazine's advertising section (page 350), representing typical early-20th-century industrial advertising that appeals to business owners through claims of reliability and cost-effectiveness rather than humor or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Most Work fe The Least Money a Ts White idea has always been to build an economical truck. No detail has ever been changed which did not definitely improve its ability to do the most work for the least money. White output grows as owners get more experience in judging truck values, and economy of manufacture grows with output. Today White output is largest in the high- grade field and White prices have increased a mere fraction of the average advance in truck prices during a five-year period. Owners of White Trucks with mileage records of 100,000 to 300,000 miles kvow that White Trucks do the most work for the least money. THE WHITE COMPANY CLEVELAND WHITE TRUCKS comicbooksiegiy]