Life, 1920-08-26 · page 5 of 36
Life — August 26, 1920 — page 5: what you’re looking at
What you’re looking at
This page is primarily a **Goodrich Silvertown tire advertisement**, not satirical content. The ad claims that Silvertown introduced the term "cord tire" into motorists' vocabulary, then backed it with superior performance to earn its reputation. The small illustration shows a vintage automobile passing between tall cypress trees near what appears to be a Mediterranean villa, with the tagline "BEST IN THE LONG RUN." The bottom specification line notes different tire types: Silvertown Cords (8,000 miles) versus Fabric Tires (6,000 miles), emphasizing durability advantages. This represents early automotive-era marketing positioning Silvertown as America's first cord tire manufacturer, appealing to motorists concerned with tire longevity and reliability—key selling points in the pre-1920s automobile market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ILVERTOWN wrote the words, cord tire, into the language of motorists. Then Silvertown performance raised the cord tire itself to its place of fame and honor. Goo drich ilvertown America’s First Corp Tire ou Il|| The Goodrich Adjustment Basis: Silvertown Cords, 8000 Miles ; Fabric Tires, 6000 Miles comicbooks.com