Life, 1920-08-26 · page 3 of 36
Life — August 26, 1920 — page 3: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not editorial satire. It promotes Eveready flashlight batteries, appearing in *Life* magazine (page 347). The ad uses visual humor rather than political commentary. It depicts a comically oversized flashlight with people appearing tiny by comparison—a surreal scale exaggeration meant to emphasize the product's power and reliability. The headline "Give that idle flashlight life" plays on the double meaning of "life" (both the magazine's title and literal vitality). The advertisement encourages readers to replace old flashlight batteries with fresh Eveready batteries, positioning them as universally compatible ("fit all flashlights"). It notes availability at electrical, hardware, drug, and sporting goods stores. There is **no political or social satire** present—this is straightforward consumer advertising using visual whimsy to promote battery sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- EVEREADY FLASHLIGHT BATTERIES FIT ALL FLASHLIGHTS HIGHEST G BATTEF IN THE WE You keep your phonograph supplied with needles, why not keep your flashlight sup- plied with fresh batteries. Electrical, Hardware, Drug, Sporting Goods and Auto Accessory stores, have a AMERICAN - EVEREADY | Give that idle flashlight life 1G out your old flashlight today. In- sert a fresh, powerful Eveready Bat- tery—make the flashlight as useful as it was the day you got it. fresh supply of powerful Eveready Flash- light Batteries—for all makes and sizes of flashlights. Take your old flashlight to your dealer; order by the number now in your flash- light. Quality and Service of Eveready Flash- light Batteries are certified by the dealer, guaranteed by the maker. EVER READY WORKS of National Carbon Company, Inc. Lone Istanp City New York comicbooks.com