Life, 1920-08-26 · page 2 of 36
Life — August 26, 1920 — page 2: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satirical content. It's a full-page ad for U.S. Pneumatic Truck Tires by the United States Rubber Company, published in Life magazine (August 28, 1920, based on the header). The ad uses dramatic illustration of an enormous truck tire to promote a "new transportation era." The text emphasizes that nine years prior, only 25,000 motor trucks existed; now there are over 50,000, creating demand for specialized pneumatic truck tires. The ad claims U.S. Rubber has developed superior "Tract Pneumatic" tires specifically engineered for truck service, highlighting their structural strength. There is **no political satire or caricature** here—it's straightforward industrial marketing capitalizing on the truck transportation boom of the early 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly by L West 3ist Sureet, New Y Publishing Company orks N. Ye Entered as Second Entered as Second A NEW TRANSPORTATION ERA- BUT WHAT KIND OF PNEUMATIC TRUCK TIRES INE years ago, there were only about 25,000 motor trucks in the country. That was when the first pneumatic truck tire ever built came out of one of the U. S. Tire factories. How changed today. More than 700,000 trucks. Over 5,000 truck /ines, paralleling the service of the railroads. More starting daily. The United StatesRubberCom- pany has long been preparing for this newtransportation era. Look- ing ahead—realizing the part the right kind of pneumatic truck tires should play. Thinking of the food situation, the iudustrial sit- uation—every phase of commer- cial transportation. Its years of experience—longest of any truck tire manufacturer— have been devoted to this one objective: the construction of a Truck Pneumatic built for Truck service. With the result that it has been able to incorporate, in each U.S. Nobby Cord Pneu- matic Truck Tire, a structural strength beyond anything ever attempted—as may be seen from the way its beads are anchore: its breaker strips multiplied, its flap moulded, its side cushions bulwarked, its holding to the road made sure. * * 2 The United States Rubber Company is providing truck own- ers today with the pneumatic truck tire performance they will be looking for when the bulk of the nation’s freight business is being done by motor truck. U.S. Pneumatic Truck Tires United States @ Rubber Company PY ty three Mitiories The oldest and largest Rubber Organization in the World ae. endred ones and comicbooks. Con