Life — August 5, 1920 — page 7: what you’re looking at

What you’re looking at

This is not a cartoon but rather a news/advertising feature in *Life* magazine about the Lincoln Motor Company's new Leland-built automobile. The page features portraits of Henry M. Leland (President) and Wilfred C. Leland (Vice-President and General Manager) of Lincoln Motor Company. The article describes massive public enthusiasm for the car: nearly 2,000 distributors and dealers applied for sales franchises, and over 1,000 individuals placed advance orders—despite the company making no public announcement about the vehicle's details or specifications. The piece celebrates this response as evidence of the Lelands' reputation and the public's confidence in their engineering standards and business integrity. It emphasizes the applications came from across America and internationally, reflecting the Lelands' prestige in automotive manufacturing.