Life, 1920-08-05 · page 6 of 48
Life — August 5, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **Hires Root Beer advertisement** occupying most of the space. The illustration shows a woman teaching a child to pronounce "Hires," framed as wholesome instruction about a natural product made from "16 roots, barks, herbs and berries." On the right side is **"This Versatile World,"** a satirical poem commenting on contemporary 1920s issues: declining prices, presidential elections, the Daniels-Sims Prohibition debate, Senate politics, railroad strikes, and postal worker troubles. References to "Wilson in a hole" and Armenian/European matters suggest post-WWI context. The poem is cynical about economic conditions and political dysfunction, contrasting sharply with the earnest, family-friendly Hires ad beside it—a typical juxtaposition of serious social commentary with commercial content in Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Teach Them To Say IRES is good for all ages—at all times. Every one of the sixteen Hires ingredients is a product of Nature from the woods and fields, collected from all parts of the world. Nothing goes into Hires but the pure healthful juices of roots, barks, herbs, berries—and pure cane sugar. The quality of Hires is maintained in spite of tremendously increased cost of ingredients. Yet you payno more for Hires the genuine than you do for an artificial imitation. But be sure you say “Hires” to get Hires. At fountains, or in bottles, at your dealers. Keep a case at home and always have Hires on ice as first aid to parched palates. THE CHARLES E. HIRES COMPANY, PHILADELPHIA Hires Hires contains juices of 16 roots, barks, herbs and berries “Hires This Versatile World price of shoes and clothes we | H Shows quite a downward tendenc And profiteers, it now appear Are losing their ascendancy For everything is going dow: Especially the evening gown. Yet candidates still find the rates For presidential nominees Are high these days, although they ta The cash with quite uncommon eay They'll all be out a lot this fall, > * 1 Save Debs, who won't be out at all | Life isn’t slow; from Mexico The news would fill a folio, While here we read in every screed The Daniels-Sims embrogli We don't quite understand the But know darn well that Sims is rig! The Senate still seems bound to fi'l Sinn Fein and Fenian, And while it rows and knits its brows Regarding things Armenian, ns droll \re “putting Wilson in a hole.” And while they growl and snarl and how And Europe starves as S For all the world like terriers, They've scarcely made a move to aid The postal clerks and carriers; Those faithful chaps are out of luck; One couldn't blame them if they: strud The railroad mess still fills the p And strikes are quite conti The Teuton squirms at Treaty terms, Dress, 1ous, hi as | And in a manner sinuous Contrives to dodge and to evade The war bills that he should have paid D'Annunzio conducts his show With ardor undiminish The Irish muss gets wuss and wuss, And shows no signs of finishing— Unlike these verses, which, it’s clear, Conclude, end, stop and finish here. Berton Brale A Shortage LIFE Idea Manufacturing and Refi Company, New York, N. off err » of the ENTLEM On account of HH oye present shortage of the idea ct c due to the steady advance in co alr indigestibles and the absence of che sis stimulants from the market, [ am cof pelled to announce a one-hundred-pe] | : ; cer cent. advance on prices of all ideas Im} (Y ship you hereafter. This applies to bed oo, raw and crude ideas. ; New prices to be in effect immediate} §,, Very truly yours, c H. U. Mowevs} fr¢ do at “And other women won't help y —Lonisville Courier-J: