Life, 1920-08-05 · page 43 of 48
Life — August 5, 1920 — page 43: what you’re looking at
What you’re looking at
This page is primarily a **toothpaste advertisement** for Pepsodent, not political satire. The top portion contains humorous dictionary-based essays typical of *Life* magazine's satirical content, but the dominant feature is a large advertisement promoting Pepsodent's "New-Day Dentifrice." The ad addresses tooth discoloration by explaining that a viscous film—not the teeth themselves—causes yellowing and decay. It claims Pepsodent's innovation uses "active pepsin" to dissolve this film more effectively than ordinary toothpaste. The advertisement emphasizes scientific endorsement ("approved by high dental authorities") and offers a free 10-day trial tube to convince readers of its efficacy. The image shows two women smiling, displaying the "glistening teeth" promised by the product. This represents early twentieth-century dental marketing targeting middle-class consumers through *Life* magazine's popular readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
f the mple, heard life— pular sof assed wen't are » find m, at : vol- d be; + find skim. bya amine ¢ let logue of ters would seem to indicate—the thing is “abracadabra,” or lucky charm, which is worn around the wrist. It is also, ac- cording to the dictionary, a word “ used jn jest to denote something without mean- ing.” You will do well to remember this; and the next time that you are out at party and one of your comrades starts to make fun of you in flippant terms, you an say, “ Aw, quit that abracadabra, and thereby turn the laughter adroitly upon your assailant. “From here, it is but a natural step to the dictionary’s colored supplement, where you will find the flags and coats-of-arms of all the leading nations, and all the lead- ing yacht clubs as well, Be sure to have a good look at the pennant of the Orange Free State—it looks like one of those things they hang out in front of a house when there is a case of cholera inside. You now make a determined effort to locate “ osmosis,” and turn resolutely to the “Y" department, where the first ob- ject that greets your eye is none other than the Yapock. The dictionary has this to say about him: “Ya'pock (ya’pok; 277) . [Probably from the river Oyapok, between French Guiana and Brazil.] (Zool.) A South American aquatic opossum. (Chironectes Its hind feet are webbed, and opposable tariegatus). its fore feet do not thumbs for climbing.” Poor little dumb beast! Think of the tragedy of staggering through life with- for climbing have out an opposable thumb The dictionary might also mention the fact that the Ya’pock does not possess luminous dial wrist watch, that he does not use hollandaise sauce on his as} gus, and that he does not know the lyric to“Oh, What a Pal Was Mary!" Just look how late it is!’ We've gone and spent the whole afternoon between “ abrac and the “ya’pock.” and now it's time to go and get washed for tea. Well, we can put off until the next rainy day, and as we have nearly two hundred thousand words, and ever su many pictures, left to look at, we may Goodness gracious! Jabra” * osmosis " reasonably expect to continue the game of “Fun with the Dictionary" for the rest of our natural lives. KLE. Would Be More Popular Miss Oxpetrt (sho writes) ing of writing a love own experience. Miss Youna: You'd better give it a happier ending, dear.—Boston Transcript Sherwood. 1 am think- story founded on my Census Ksiccer: What is the real population of New York? _ Bocken: All the people who want to live in it—Sun and New York Herald For You, Also Teeth that glisten—safer teeth All statements approved by high dental authorities You see glistening teeth wherever you look to- day. Perhaps you wonder how the owners get them. | Ask and they will tell you. Millions are naw using a new method of teeth cleaning, This is to urge you to try it—without cost—and see what it does for your teeth. Why teeth discolor Your teeth are coated by a viscous film. You can feel it with your tongue. It dims the teeth, and modern science traces most tooth troubles to it. Film clings to teeth, enters crevices and stays. The ordinary tooth paste does not dissolve it, so the tooth brush fails co end it. As a result, few people have escaped tooth troubles despite the daily brushing. It is the film-coat that discolors—not the teeth. Film is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay, Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. So all these troubles have been constantly increasing. Now they remove it Dental science, after found a film combatant. amply proved its efficiency. have watched its results. years of searching, has Able authorities have Millions of people The method is embodied in a dentifrice called Pepsodent. And this tooth paste is made to in every way meet modern dental requirements. Active pepsin now applied The film is albuminous matter is based on pepsin, the digestant of albumin. The object is to dissolve the film, then to day by day combat it. So Pepsodent This method long seemed impossible. Pepsin must be activated, and the usual agent is an acid harmful to the teeth. But science has found a harmless activating method. Now active pepsin can be daily applied, and forced wherever the film goes, ator Pepsadéeni The New-Day Dentifrice A scientific film combatant com- bined with twoother modern requisites. Now advised by leading dentists every- where and supplied by all druggists in large tubes. Two other new-day methods are combined with this, Thus Pepsodent in three ways shows unique efficiency. Watct the results for yourself. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film, See how the teeth whiten as the film-coat disappears, This test will be a revelation. It will bring to you and yours, we think, a new teeth cleaning era Cut out the coupon so you won't forget. 10-Day Tube Free THE PEPSODENT COMPANY, Dept. 764, 1104 S. Wabash Ave., Chicago, IIL Mail 10-Day Tube of Pepsodent to Name Address , ibe to a family comicbooks.com