Life, 1920-08-05 · page 42 of 48
Life — August 5, 1920 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content promotes "La Creole" hair products (shampoo, tonic, and hair dressing) marketed to both men and women concerned about hair loss and appearance. The imagery shows two figures—a woman and a man—in early 20th-century dress, demonstrating the products' effects. The advertisement emphasizes that "La Creole" contains "Euresol," recognized by the American Medical Association for treating dandruff and scalp conditions. The smaller article, "Fun with the Dictionary," is a **parlor game** for rainy days—a period amusement where players choose obscure words (the example given is "osmosis") and try to guess their meanings from a dictionary. The page contains no political cartoons or social satire. It represents typical Life magazine content from this era: advertisements mixed with light entertainment articles for middle-class readers seeking both beauty solutions and indoor leisure activities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“La Creole” Liquid Shampoo It is really surprising that men and wome monly permit their hair to lose its s. to become disagreeably oily, stringy and and actually to fall out in unsightly quan 1, Plain neglect is the usual cause. Authorities agree that regular, wisely directed care is the secret of good-looking hi They acree on the use of “La Creole” Hair Tonic: Is important ingredient, “Euresol,” is recog nized by the Council of the American Medi- cal Association for the treatment of dandruff and other scalp conditions. No other hair tonic ossesses such distinguished approval. Apply “La Creole” two or three times a week, rubbing it into the scalp with a rotary motion of the “La Creole” Hair Tonic, 75¢ Memphis, Tenn. The glorious hb French-Spanish pean ancestry, F Tavorite among the: Right care means good-looking hair Men and women both should have it—but many do not If your dealer can't supply you, write us direct, We will see that you are supplied. LA CREOLE LABORATORIES finger tips. Scalp circulation is stimulated, hair roots supplied with needed nourishment, a beau sl, vigorous growth of hair results, Shampoo regularly also “La Creole” n of di ties never before attained in a ‘mula, based on mentholized coc a new achievement, It keeps glan Liquid Shampoo brings a cleansi and pores of scalp glowing with clean health igor for proper functioning, and makes hair look its best, - After shampooing always apply Creole” Hair Tonic, "LA CREOLE’ HAIR DRESSING is a treatment for the sradaal restoration of the natural dark color of hair that has grown gray, gray streaked, or faded. It mast not be confused 4 with common dyes. Refinement approves its use. . “La Creole” Liquid Shampoo, 50¢ “La Creole” Hair Dressing, $1.00 At drug stores and toilet counters p33 ELT k of their nguished Euro- ents have been Mademoiselle “La Creole” SEE EEE VAZitNSe AUPE Fun with the Dictionary S there ever been a rainy day in your life when you could find abso- lutely nothing to do? A day when there were only forty-three cards, including the joker, in the only available pack; when the croconole board had become so warped as to be practically useless; when the checker men had all vanished into the air via little brother’s sling shot. Have you murmured then: “What to do? What to do?” in impotent despair? We think that we can safeguard you Parlor Game for Rainy Afternoons against a recurrence of this unfortunate dilemma by initiating you into the mys- teries of a little game known as “Fun with the Dictionary.” Let us tell about it “Fun with the Dictionary” by one or more or less people, as the occasion demands, particularly valuable in that it combines clean enjoy. ment with sound, business-like instruc- tion. The first move is to choose up sides, and then select a word the mean- you is played and is ing of which is unknown to any of the contestants. Let us take, for cxampl the word “ osmosis.’ You have hear smosis” used every day of your life— in your friends’ conversation, and in tennis matches—and it has embarrassed popular songs newspaper write-ups of you not a little to realize that you the faintest id or are, Very well, then; now is the time t aven't a what “ osmosis find out. You open the dictionary at random, at the place about halfway through the vol- “O” should be: but your ‘guess is wrong, and you find that you are at the page headed " Skim. merton "—and your gaze is arrested by a graphic portrait of a skunk mephitica), You learn that the skunk is an animal which ha: ing an extremely ume where you imagine (me “two slands secret. fetid. aid ejects at pleasure as a means of defense.” Mark that fact well; the skunk ejects his fetid fluid at pleasure, Fi have been the victim of his hoyish pranks, there will be much nin the knowledge that the skunk has his heart in his work. Having assimilated this bit of animal lore, you start turning back to find mosis.” but you allow your mind to wan- which it or those who satisfac der, and before you know it you are the interest is at- tracted to a rather odd diagram: ABRACADABRA ABRACADABR ABRACADAB BRACADA ABRACAD ABRACA ABRAC ABRA ABR AB A Your secti Isn't it intriguing ? the text, you a When you examize certain that—as the let Send for a Complete Catalogu MASONIC BOOK > Jewelry and Good REDDING & CO. Publishers and Mamufact 200 Fifth Avenue, New ¥s Dept. L. PISO’S xr Coughs & Colds Safe Nails for Horseshoeing | Your horses are too valuable to risk with poor nails. Capewelll na so that they can be driven safely into a hard dry hoot Insist upon the use of C. Not the cheapest nail rega ity, but the world’s best ai The Capewell Horse Nail Co., Hartford, comicbooks. com