Life, 1920-07-15 · page 40 of 40
Life — July 15, 1920 — page 40: what you’re looking at
What you’re looking at
This is **primarily a product advertisement**, not political satire. It's a Woodbury's Facial Soap ad from Life magazine (July 15, date unclear). The page features a romanticized portrait of a woman with an elaborate large hat, presented as aspirational beauty imagery typical of early 20th-century advertising. The "cartoon" element is minimal—this is straightforward commercial promotion. The ad promotes a 25-cent trial set of Woodbury facial preparations, with detailed instructions for treating blemishes. The phrase "A Skin You Love to Touch" was Woodbury's actual marketing slogan of the era. **For modern readers**: This represents how early beauty advertising used idealized feminine imagery and promised solutions to skin problems, establishing marketing patterns still recognizable today. There is no political commentary or satire present—Life magazine's satirical function didn't extend to its advertising pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
July 15, “Your treatment for one week” A beautiful little set of the Woodbury facial preparations sent to you for 25 cents Send 25 cents for this dainty miniature set of Woodbury’s facial preparations, containing your complete Woodbury treatment for one week. tr t 1iS treat! ner it You will find, first thelittle booklet,"'A Sk You Love To Touch,” telling you the special treatment your skin needs; then a trial size F you are troubled with blemishes, use this treatment every cake of Woodbury’ 's Facial Soap—enough night and see how clear and smooth it will make your skin. for seven nights Of any treatments a earl Just before retiring, wash in your usual way with warm water and Wood- Supe OL Le ner pet Snag oa test bury’s Facial Soap, finishing with a dash of cold water. Then dip your fingers in and samples of Woodbury s Cold Cream and warm water and rub them on the cake of Woodbury’s until they are covered with Shaehthey should be used @W cite roday a heavy, cream-like lather. Cover each blemish with a thick coat of this and leave ase Bis tpecl new Woedburycuck. At it on for ten minutes. Rinse carefully, first with clear hot water, then with cold dcip The Andrew Jenene Coplou? Spring A 25 cent cake of Woodbury’s Facial Soap is sufficient for a month or six weeks Grove Ave., Cincinnati, Ohio.” of this treatment and for daily cleansing. If you lise in Canade, address The Andres Jergens Co., Limited, 1007 Sherbrooke St., Perth, Ontario. Woodbasi S Facial: Soap