Life — July 15, 1920 — page 39: what you’re looking at

What you’re looking at

This is primarily an **advertisement**, not satire or political commentary. It shows the Cole Aero-Eight, a luxury automobile manufactured in Indianapolis. The car pictured is a "Sportster" model—an open-air touring vehicle typical of 1920s design. The tagline "There's a touch of tomorrow in all Cole does today" emphasizes the vehicle's modern innovations and forward-thinking engineering. The text highlights "greater performance efficiency" as a selling point, suggesting this car represented cutting-edge automotive technology of its era. The decorative border with palm fronds and the prominent company seal indicate this is a prestigious brand advertisement from *Life* magazine's advertising pages, targeting affluent readers interested in luxury automobiles during the early automotive industry's golden age.