Life, 1920-07-08 · page 4 of 40
Life — July 8, 1920 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for Life magazine, not a political cartoon. The decorative illustrations—cherubs fishing and playing—are generic classical imagery used ornamentally, not satirical commentary. The "Going Strong" section thanks new subscribers in response to Life's "private drive" (subscription campaign). The tone is self-promotional, encouraging holdouts to subscribe for one dollar. The "Special Offer" advertises Life's new pocket-sized edition and provides subscription details: $5 annually (domestic), with different rates for Canada and foreign subscribers. The small cartoon character celebrating is simply a decorative mascot, not a political figure. This is essentially a **magazine house advertisement**—marketing copy dressed up with period artwork rather than satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
YACHTING NUMBER of ife Next Week Going Strong We thank the growing number of those who, in response to our own private drive, have en- rolled themselves among the immortals who are regular subscribers. There may be a few who haven’t yet come in. One dollar, please (see the artistic coupon below). Obey that instructive impulse. Special Offer Enclosed find One Dollar (Canadian $1.13. Foreign $1.26). Send Lire for twelve weeks to The New Miniature Life, which is a pocket edition of this in- tensely interesting paper, is now ready, and will be sent to any ad- dress on receipt of a two-cent stamp. Open only to new subscribers; no subscriptions renewed at this rate. 137 LIFE, 17 West 31st Street, New York. One Year, $5.00. (Canadian, $5.52; Foreign, $6.04. ) comicbookseendl