Life, 1920-06-24 · page 37 of 41
Life — June 24, 1920 — page 37: what you’re looking at
What you’re looking at
This page contains **advertising and light social commentary**, not political satire in the traditional sense. The "Political Differences" ad at top-left uses humor to suggest that Checcona Evans ale resolves disagreements—a common advertising trope of the era. The main content features "Personal Service," a short humorous piece contrasting two couples: one where a devoted wife manages her Ph.D. husband's domestic affairs, and another where a devoted husband handles his lawyer wife's tasks. The joke hinges on gender role reversal—the humor derives from the unusual situation of men performing "women's work" (domestic management, clothing care). This reflects 1920s social attitudes about gender roles. The bulk of the page is **golf equipment advertising** featuring endorsements by golfer Walter Hagen, including detailed advice on club usage and promotional material for Monel metal golf clubs and Dunhill pipes. The final item, "The Unlatched Door," advertises a mystery novel by Frank Thayer, playing on domestic intrigue and scandal themes popular in period fiction.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
QLITICAL DIFFERENCES he happy influence of a bottle of | away under ¢ RADI FORMERLY KNOWN AS CHECONA EVANS ALE FINE FOR COTTAGE, CAME AND CLUB WLEVANS & SOS Hudson, N.Y. Personal Service OF and Margaret were so happy. He Vaca her so much, and she was so devoted. SI acked his suitcase. She ot track of his clothes. She made out the household bills and accounts, She fetched him tobacco, matches and pipe And yet she was a Ph.D. So of people to say that Joe cleaner. it was da personal maid. Tom and 1 lith were so happy. She was young and handsome and* ind full of the joy of life. He n dining out—dining profusely His taxicab, at a very at it, left him on the Ik in front of what he thought s his own home. He walked up the vened the unlocked door, and ed against something on the He struck a match—then he fled from the place as sober as he had ever been in his life. But the circumstances had already looped him in a tangle that so a beautiful girl. The Unlatched Doo Thayer, one of the most al s love and mystery stories of ir. The puzzle will bafile the t of readers, the conclusion will the most 1 wisely experienced un-| traveller of mystery stories. The pub- lishers recommend it for entertain- ment “The Unlatched Door” is pub-| lished by the Century Co. 353 Fourth Ay ‘ew York City, and is sold atall bookstores for $: HAGEN SAYS: N figuring an average round of golf I find that on a champion- ship course with two long holes and others which call for fairly long second shots that I use my clubs about as follows: Driver—14 times Brassie—2 times Driving Iron—2 times Mashie Iron—10 times Mashie Niblick—6 times Putter—30 times “This totals 74 strokes. “My mashie-iron has become a pet with meand indeed a good friend in time of need. “Perhaps it is a matter of habit that reach for my mashie iron to make a critical shot. The same shot I could possibly make with two or three other clubs but often the old standby is needed badly. There is seldom a hole that I do not use this club. Frequently [ will even use the mashie-iron from the tee where the distance will permit me to reach the green with an iron, “There are times when the mashie-iron would not be used so fre- quently. Holes where a high pitch is needed call for a mashie- niblick (my Hagen Mashie Iron Retail price, head ealy, $3.00 loved him so much, and he was so de- voted. He packed her suitcase. He kept track of her clothes. He made out the ‘ounts. He fetched ker hair combs, sweater and pumps. He found the things that she had left about And yet he was a lawyer, and so it was unfair of people to say that Edith had a valet. household bills and IX you want to find out where a man is from, ask him what city has the best fire department. second favorite club) a club that must be played often to get the best results.”’ -From the American Golfer. You Can Get What Hagen Gets The Open Champion, now competing abroad, uses Monel Clubs. These Monel Metal castings from Hagen’s own clubs assure Club Heads that are actual replicas of these famous irons. Almost every well-known and pro- fessionally endorsed club model can be had in Monel Metal. The uniform tex- ture of Monel Metal insures exact and proper weight balance and true lines, and Monel is every bit itieen hase FRIES as strong as steel, Retail price, bead only, $1.09 FF A Monel Club Head isa lasting copy, for Monel cannot rust or corrode. Monel Club Heads should be cleaned by your Professional but balance destroying wheel buffing is unnecessary. “They are cleaned by simply polishing off grass or dirt accumulation. These Hagen clubs or other famous models can be secured from your golf professional or Tue Burke Gotr Company Newark, Ohio Manstactured by Tue Monet Merat Propucts Corporation BAYONNE, NEW JERSEY DUNHILL PIPES ALL DUNHILL PIPES BEAR THE ROUND WHITE DOT AND ARE STAMPED nh LONDO! M.M. Importing Co. 6 East 45th St. N.Y. SOLE AGENTS IN THE U. S. comicbooks.com