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Life, 1920-06-10 · page 38 of 44

Life — June 10, 1920 — page 38: what you’re looking at

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Life — June 10, 1920 — page 38: Life, 1920-06-10

What you’re looking at

This page is primarily **advertising** with one satirical article. The main content is "Aid for Sub-Title Writers," which mocks the challenge of adapting Shakespeare for silent film. The article humorously suggests modernized, colloquial subtitle captions for *The Merchant of Venice*—converting Shakespeare's formal language into crude contemporary dialogue ("I know you're good for the coin, Antonio"). The satire targets the tension between high literature and commercial film: adapters must make classical plays accessible to mass audiences, but doing so strips away their dignity. References to specific plot points (Shylock's pound of flesh, Portia's disguise) would be recognizable to educated 1920s readers familiar with the play. The remaining content consists of product advertisements: Vantine's perfume ("Jafleur"), Fox's military puttees, and various automotive products (Basline Autoline, towing equipment). These ads reflect typical 1920s consumer goods and concerns like car maintenance during the automobile era.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

'HE latest exotic conception of the Vantine Perfumers, in a fascinating Toilet Water of ex- quisile delicacy and elusive fra- grance, appealing particularly to women whose refinement of taste, demands distinctiveness and indi- viduality, rather than a mingling of incongruous odors. Price $3.50 Vantine’s Per- fumes and Totlet Requisttes are for sale only by the best shops everr- where. If your favorite store can- not supply you, send your order direct, mentioning dealer's name,and we shall see that vou are supplied. A. A. Vantine & Co., Inc. NEW YORK LARS |: Aid for Sub-Title Writers T! 2 sub-title writers in the movies are; being worked too hard. They are forever wasting valuable time on the titanic task of making regular, human remarks out of such highbrow stuff as, “There is a silence where hath been no sound,” etc, that simply has to be fixed if classics are to reach the screen. ake- speare is full of even worse twaddle. With the hope that it will save some poor devil from undeserved drudgery, the following list of captions has been pre- pared for anyone trying to get some good, lively stuff out of “The Merchant of Venice": “T know you're good for the coin, An- tonio. As a joke, we'll make the col- lateral a pound of flesh.” Bassanio picks the platinum jewel box, and finds . . . In the meantime, somewhere off Cape Hatteras, Fate o'ertook Antonio's steam- ers. “My God! you didn’t really mean that, Shylock?” “A bargain’s a bargain, my friend.” “Hurry, Nerissa, get me one of daddy's old suits, and ask no questions.” “Wait, Your Honor! Can / speak for “You've beaten me, you young devil Who are you?” “Portia, daughter of the man you drove to death by your usury!” “No, I'm a lawyer no longer, Bassy, dear. Just a girl with her mate.” As the evening shadows crept, etc. | “FEP" PUTTEES Fox's Spiral Puttees are very smait, comfortable pod durable |e for cycling, golf, riding, walking and other out-door ports. Made on a curve, of the finest English wool, they fit losely round the leg in trim, neat spirals. They will not ravel nor fray at the edges or bind the legs like ordinary puttees. Colors—khaki, forest green, cadet blue, etc. Peszctne Fox's—the puttee of the world—havea gall with the name and the letter Ror L, for be, om each potions If your dealer hasn't them, we'l ped ply you direct. | Reelation Han ‘Weight, $4.00; Extra Fine Light Weight, $4.50; Fine Light Shade, $5.00 The Manley-Johnson Corporation Dest. 7 260.W. Breatway Rew York (ty “Tl Haul You Out!” Tinkering for hours with a crippled or mud-mired car is irritating and needless. Saf guard against it by always carry ing along a BASLINE AUTOWLINE Then you simply hail the next autoist, and in 7, minute or two you're on the way once more. AUTOWLINE Pull”. Absolutely depen because it’s made of the Yellow Strand Wire Rope. Snaps on instantly with patented Snaffle Hooks that cannot loosen In emergencies, can be used as skid-chain. — Fits un cushion, At dealers, $6.95 east of Rockies. PowersteeL AuTOWLOCK other necessity, protects car and spare tire against thieves. Also made of Yellow 1 Wire Rope, with non-pickable spring lock. At dealers, $2.80 cast of Rockies. PowersteeL TRUCKLINE is need- ed by every truck-owner for heavy towing. It would hold an elephant. Retails, east of Rockies, at $11.30 with plain hooks; $12.75 with Snaffle Hooks. BRODERICK & BASCOM ROPE C0. ST. LOUIS—NEW YORK d Manufacturers of Cele Yellow Strand Wire For Alt Industrial Uses. comicbooks.com