Life, 1920-06-10 · page 37 of 44
Life — June 10, 1920 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content consists of ads for: 1. **Hotel Aspinwall** (Berkshires resort) 2. **Cuticura Talcum** (hygiene product) 3. **Bayer Aspirin** (medicine) 4. **Thermoid Brake Lining** (automotive safety) 5. **Old Town Canoes** (recreation) The only editorial content is a brief article titled "Must We Learn to Read?" arguing American libraries are inadequate—only 27% of counties have libraries with 5,000+ volumes. The author advocates for a national literacy initiative. The brake lining ad's headline "Head-on at the curve! Will your brakes hold?" uses dramatic hypothetical driving scenarios to market superior braking technology, reflecting 1920s automotive safety concerns. There are no political cartoons or caricatures on this page. It's a representative example of *Life* magazine's mixed editorial and commercial content from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HOTEL ASPINWALL LENOX, MASS. h and Cool in the Berkshires OTe OF DISTINCTION Elevation 1400 feet. Oper ee Contates with Hotel Service. HOWE & TWOROGER, M Wister Resort, Cuticura Talcum Fragrant and ; y. Healthful Princess Hotel, f Must We Leam to Read? 1 we shall all be read- le for the works of will become A., as the American called, which did getting books to the during the war and started a_ nation-wide he country to the edu ooks, proposes now to Head-on at the curve! Will your brakes hola? we are not care even This chart shows the distances in which a car should stop, at any given speed, if the brakes are efficient + has recer gn to awak WO hundred feet from the curve — climb- mendous hydraulic pressure into a tight, close-textured mass—we n people how, when and o read, t ach the medium of exist cies, which include, besides libraries, lie » Service hospitals, the M Marine, the Coast and L c Service, etc. Then s elseational work once accomplished, the Association will be withdrawn “Bayer’’ identifies genuine introduced to physicians in Insist on unbroken packages of Rayer Manntacture of # of Salicylicacid Ordinary Woven Lining Notice the loose- ly woven tex- ture. Wears down quickly ond unevenly. Loses its grip. fing power as it wears, Thermoid Hydraulic Compressed Brake Lining Notice the con act textur Wears down slowly. Gives uniform grip: ping surface wneel ® wafer thin, ing the hill on high. Then without warn- ing tho other car dashes around the bend. It's headed directly for you —you've both got to slow up or crash. Will the brakes hold? It's only in a case like this that you realize the vital importance of brakes that never fail. Yet—in lesser emergencies—you trust your life to your brakes a dozen times a day. The chart above shows how quickly you should be able to stop. Have your brakes inspected by your garage man regularly. Per- haps they need only a slight ad- justment—perhaps they need new lining. Making brake lining by hydraulic compression By using 40% more material than in ordinary woven lining—by com- pressing this material under tre- have perfected brake lining that wears down slowly, and maintains its gripping power even when worn as thin as cardboard. Brakes lined with Thermoid Hy- draulic Compressed Brake Lining never grab or slip. They do not swell from dampness, because Ther- moid is Grapnalized—an exclusive process which enables it to resist moisture, oil and gasoline, Used on 50 makes of cars and trucks. Thenew Thermoidbookon automobile brakes is the most complete ever printed. It tells how to keep your car within safety limits. Sent free. Write today. Thermoid Rubber Compang Factory and Main Offices: Trenton, New Jersey New York, Chicago, San Francisco Clevelar Atlanta, Detroit Philadelphi. Pittsburgh, _ Boston London, Paris, Turin dian Distributors ian Fairbanks-Moree Limited, Montreal Branches in allprincipalCanadiancities [hermord Brake Lining Hydraulic Compressed Makers of * Thermoid-Hardy U: ersal Joints” and * * Thermoid Cre Compound Tires” for other activities, and these organizations left to “carry on” alone. According to a recent bulletin, “ only twenty-seven per cent. of the counties in the United States have any one library of five thousand volumes or more, leaving seventy-three per cent. of the counties without any libraries adequately equipped to take the initiative in develop- ing a service,” while thirty states serve less than fifty per cent. of their populations, six serve less than ten per cent., and one less than two per cent. in the dissemination of reading material. Lire urges the A. L. A to go to it and help spread all the “ book Jarnin’” it can. jade. They are of service. The n Model” is safer than a row boat. Write Jog. 3000 cances in stock. OLD TOWN CANOE Co. 1936 Middle Street Old Town, Maine, U.S. A. comicbooks.com