Life, 1920-06-03 · page 9 of 52
Life — June 3, 1920 — page 9: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical content** — it's a **Rigaud beauty products advertisement** from Life magazine. The page promotes "Rigaud's Mary Garden" line, a fragrance-based talcum powder with parfum. The ad features a woman's portrait in a circular medallion at top, the product bottle prominently displayed, and lists an extensive beauty product line (creams, powders, soaps, etc.) below. "Mary Garden" likely references the famous opera singer of that name, a common marketing strategy of the era — associating products with celebrities. The "$0.35 size" notation and "Paris" attribution suggest positioning as an affordable yet sophisticated French import. This represents early 20th-century women's beauty marketing, emphasizing an extensive integrated product line and celebrity endorsement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This fragrance enriches the entire series which includes Breath Pastilles Lip Rouge Brilliantine Liquid Soap Cold Cream Nail Polishes Eau Dentrifice Powder (Solid) Eye. Lash Beautifier Sachet Powder Eye Brow Pencil Shampoo Extract Talcum Powder Face Powder Tissue Cream Greaseless Cream Toilet Water Hair Tonic Tooth Paste Vanity Case TALCUM FRAGRANT WITH PARFUM Mary Garden The Now 35' Size é Reaud PARIS comicbooks.com