Life — June 3, 1920 — page 8: what you’re looking at

What you’re looking at

# Analysis This is a **product advertisement, not a cartoon or satirical content**. It promotes Orange-Crush, a carbonated soft drink, published in *Life* magazine. The ad uses an exotic Mediterranean or Middle Eastern setting (white buildings, palm trees, mountains) to convey luxury and leisure. The tagline "—like oranges? drink ORANGE-CRUSH" makes a straightforward product appeal. The bottle label notably states "CONTAINS NO ORANGE JUICE," which modern readers might find ironic—the drink is flavored to taste like oranges but contains no actual orange juice, relying instead on "delicate oils pressed from freshly gathered fruit" combined with "purest sugar and citric acid." The design employs period-typical advertising aesthetics: scenic backdrops, fresh fruit imagery, and an elegant glass to suggest refreshment and sophistication.