Life, 1920-06-03 · page 8 of 52
Life — June 3, 1920 — page 8: what you’re looking at
What you’re looking at
This is a **product advertisement, not a cartoon or satirical content**. It promotes Orange-Crush, a carbonated soft drink, published in *Life* magazine. The ad uses an exotic Mediterranean or Middle Eastern setting (white buildings, palm trees, mountains) to convey luxury and leisure. The tagline "—like oranges? drink ORANGE-CRUSH" makes a straightforward product appeal. The bottle label notably states "CONTAINS NO ORANGE JUICE," which modern readers might find ironic—the drink is flavored to taste like oranges but contains no actual orange juice, relying instead on "delicate oils pressed from freshly gathered fruit" combined with "purest sugar and citric acid." The design employs period-typical advertising aesthetics: scenic backdrops, fresh fruit imagery, and an elegant glass to suggest refreshment and sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—like oranges ? drink . QRANGE-CRUSH 7 i => oh HERE is a lingering charm in the chilly deliciousness of Ward's Orange-Crush and Lemon-Crush— a suggestion of fruit-laden groves in wonderful settings of sunshine and color. All the refreshing flavor comes from the delicate oils pressed from the freshly gathered fruit combined by the exclusive Ward proc with purest sugar and citric acid—the natural acid of oranges and lemons. in bottles or at fountains Prepared by Orange-Crush Co., Chicago Laboratory: Los Angeles Simul for free f Ora. rush” 4 comicbooks.com