Life, 1920-05-27 · page 41 of 44
Life — May 27, 1920 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four product advertisements from approximately the 1910s-1920s era: 1. **Laurel-in-the-Pines** (resort): Promotes a year-round vacation destination in New Jersey offering golf, fishing, canoeing, and other leisure activities. 2. **Girard Cigars**: Uses a business-minded pitch suggesting that smoking promotes "keen, smooth-working mentality"—an appeal to male professionals. The metaphor about trains jumping switches is unclear but likely warns against switching brands. 3. **Maillard Cocoa & Chocolate**: Features an illustration of chocolate confections with the tagline "One Good Bite Begets Another," emphasizing the product's appeal. 4. **Eagle Chocolate**: Advertises cocoa chocolate for "eating, drinking, baking." The single cartoon (bottom-left) shows a man caught in rain after being told not to wet his feet—a humorous domestic mishap unrelated to the advertisements. These represent typical early-20th-century consumer marketing targeting middle-class Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
GIRARD | Never gets on your nerves “ | T TERE are just two kinds of men. j Those who think about doing a thing, and those who do it. You know the business value of a satisfying smoke and how the atmosphere of enjoyment promotes a keen, smooth-working mentality. You have made up your mind to switch to Girards. And you well know what happens to a train that jumps the switch, For goodness sake and | pleasure’s sake, why not | switch to Girards today? in-the- PINES Antonio Roig & Langsdorf OPEN THE YEAR ’ROUND | Philadelphia WOOD settles for all time that question of whether the 1 shall be spent in the woods or at the seashore, ul lakes surrounded by miles of pine forest provide all and recreations of the great north woods. Ten ciles over @ pine-clad road and the Atlantic Ocean sets forth its harms for the most inveterate lover ef the sea, Established 49 Canoeing Horses Polo Walks Tennis Fresh-Water Bathing Trap-shooting Motoring — Music LAUREL-in-the-PINES LAKEWOOD, N. J. FRANK F. SHUTE. Manager Write for rates and booklet. CONFECTIONS \\ 8 Ig! 4, One Good Bite {7 Begets Another _ “and % Pound Package nn) eee EAGLE CHOCOLATE 4 DOCTOR TOLD MIM NOT TO GET HIS FEET WET EATING, DRINKING, BAKING comicbooks.com