Life, 1920-05-20 · page 4 of 48
Life — May 20, 1920 — page 4: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward **advertisement for Heinz Vinegars**, appearing in Life magazine's advertising section. The ad features an elegantly dressed woman in 1920s attire holding a serving tray with salad, bottles of Heinz vinegar, and place settings. The ad copy emphasizes that Heinz Vinegars complement salad dressing and improve food quality. It highlights three vinegar varieties (Malt, Cider, White) and promotes Heinz Imported Olive Oil from Seville, Spain. The "57" visible in the image refers to Heinz's famous "57 Varieties" branding. The sophisticated presentation—featuring an upper-class woman as the aspirational consumer—reflects early 20th-century marketing that associated the product with refinement and proper homemaking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vinegars Pints, Quarts, Half-Gallons In bottles filled and sealed in the Heinz establishment Perrect salad dressing and Heinz Vinegars go together. For Heinz Vinegars have an aroma and flavor that improve every food they touch. Best materials, and aged in wood Every drop awakens flavor. Three kinds: Malt, Cider, White. Heinz Imported Olive Oil is made in Seville, Spain, under Heinz supervision, Rich, mel- low and pure. In glass and tin Ye Mill cept Fe comicbooks.com