Life, 1920-05-20 · page 3 of 48
Life — May 20, 1920 — page 3: what you’re looking at
What you’re looking at
This appears to be primarily a **Mercer automobile advertisement** rather than political satire or comics. The page features a dramatic photograph of a luxury car parked beneath a large tree with flowing water or spring in the background. The ad's text emphasizes the Mercer's superior **suspension and riding comfort**—claiming it provides "the full delight of every landscape" and handles rough roads smoothly. The tagline "We Shall Keep Faith" suggests reliability and quality. The automobile is positioned as ideal for leisurely spring drives through scenic landscapes, appealing to affluent motorists. This represents typical early-20th-century automotive marketing: emphasizing engineering superiority and lifestyle aspirations rather than price or specifications. The page reflects the era when automobiles were luxury goods marketed to the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ROM the beauties of spring to beauty of spring suspension is not a far cry after all, for blossoms carry no thrills to the motorist whose spirit is racked by the torture of travel in a hard riding car. Mercer was designed to hold the road at top speed. Low hung and superbly propor tioned as between its sprung and unsprung weight, it insures to its passengers the full delight of every landscape. every fragrance, every bit of color — unspoiled by jolts and jars that concentrate attention on one’s own discomfort and draw the veil between the sufferer and the natural glories he was meant to revel in SHALL- 3 Keep- . FalTH MERCER MOTORS COMPANY operated by HARE’S MOTORS, INC. 16 West 61st Street New York City Mercer ic a Hare’s Motors product The fundamental virtues are all comicbooks.com -