Life — May 20, 1920 — page 3: what you’re looking at

What you’re looking at

# Analysis This appears to be primarily a **Mercer automobile advertisement** rather than political satire or comics. The page features a dramatic photograph of a luxury car parked beneath a large tree with flowing water or spring in the background. The ad's text emphasizes the Mercer's superior **suspension and riding comfort**—claiming it provides "the full delight of every landscape" and handles rough roads smoothly. The tagline "We Shall Keep Faith" suggests reliability and quality. The automobile is positioned as ideal for leisurely spring drives through scenic landscapes, appealing to affluent motorists. This represents typical early-20th-century automotive marketing: emphasizing engineering superiority and lifestyle aspirations rather than price or specifications. The page reflects the era when automobiles were luxury goods marketed to the wealthy.