Life, 1920-05-13 · page 10 of 52
Life — May 13, 1920 — page 10: what you’re looking at
What you’re looking at
This is a **Victor Talking Machine Company advertisement**, not satire or political content. It appears in *Life* magazine as a paid advertisement. The image shows the famous "His Master's Voice" trademark—a dog listening to a gramophone—alongside the "Victrola" brand name. The ad explains these are registered trademarks guaranteeing product quality and origin. The advertisement makes an analogy to opera singer Enrico Caruso's reputation: just as Caruso's name assured opera-goers of hearing "the best," these trademarks assure consumers of quality phonographs and recordings. This is straightforward commercial advertising promoting Victor's dominance in the early recording industry, not editorial commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
678 “VICTROLA’ REG. U.S. PAT. OFF. These famous trademarks identify all our products They are the public’s guarantee of origin—and so of quality and artistic leadership. They assure to the public what Caruso’s name assures to opera-goers—the absolute certainty of hearing the best. Sa SE EE EE EE Victor Talking Machine Company Camden, New Jersey i BRED IID ISI PDP IPD IELTS IP comicbooks.com