Life, 1920-05-06 · page 6 of 56
Life — May 6, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire or comics. The main image shows a cherub/cupid figure holding a sign reading "READ LIFE EVERY WEEK"—a promotional poster for the magazine itself. Below, the article "How Do You Read LIFE?" is a **self-aware, humorous critique** of how readers actually engage with the publication. The author satirizes casual readers who skim covers, glance at cartoons, skip around, and then claim to have "read" the magazine, often forming incomplete judgments based on fragments. The piece gently mocks this superficial consumption while encouraging more thorough reading. The page also contains subscription offers and pricing information, typical of magazine advertisements from this era. No specific political figures or events are referenced—this is meta-commentary on reading habits themselves.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Special Offer Enclesed find One Dol- Jar (Canadian $1.13, Foreign $1.26). Send Live for three months to annoy How Do You Read LIFE? Is this the way 7—You take it up, look at the cover, read the tent, tilt and then turn it rapidly over until vou come to the center- page cartoon, which you spread out spasmodieally and examine rather critically, Then you take a glance at the Dramatic. skint the list of plays, flutter back over the pages, looking at a drawing here and there. You stop at the Editorial, read down the first column, when someone interrupts you, and you toss down the number. About two days after, someone says, * Did you see that thing in this week's Lire “Oh, yes,” you reply vaguely, “1 believe I did—not a very good number.” Sometimes in your fleeting survey, in which you imagine you have really read it, you see something you don’t like, or you don't understand, and, although you iave not read the rest of the pap you judge the whole number by that. (And even then you may be wrong.) ' Vhere is a moral to this, Obey That Impulse and subscribe This Number—Fifteen Cents Lire hereafter will cost fifteen cents a rate will, for the present, remain the same only a few weeks ago that we were congratulating ourselves that Open only to new subscribers; no sub scriptions renewed at this rate. 129 & , 17 West 31st Street, New York. is possible. One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) yy. The subscription We know that yoa will not mind, and will understand that we had to do it there would be no change—then came strikes and increased charges all along the line, thus creating the necessity. At the new price Lire will be better than ever—assuming, of course, that this comicbooks.com : : ‘ s P (ua