Life, 1920-05-06 · page 5 of 56
Life — May 6, 1920 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire—it is a straightforward automobile advertisement** for the Templar, a small car manufactured by the Templar Motors Company of Lakewood, Ohio (circa 1920s based on styling and pricing). The ad emphasizes quality craftsmanship in lightweight design, positioning the Templar as "the finest small car in America." It targets buyers seeking economy and reliability through phrases like "economy of operation and entire satisfaction of ownership." The side text, "The Pioneer Builder of Quality Small Cars," claims market leadership. Various models are listed with prices (ranging from $2,885-$3,750), and contact information for the New York sales office is provided. This represents typical period automotive advertising rather than political or social satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
She Superfine Small Car O build a light car with the same scrupulous care lavished upon heavy cars of acknowledged leadership — To realize in exquisite coachwork a design of unique distinction- . To achieve economy of operation and The Boneer entire satisfaction of ownership — Builder of These aims are at once expressed and Quality Small fulfilled completely in Templar—the finest small car in America. wes Five Passenger Te Two- Passenger To THE TEMPLAR MOTORS COMPANY 2200 HALSTEAD STREET, LAKEWOOD, CLEVELAND, OHIO Export Dept., 110 Broad St., New York City comicbooks.com