Life — May 6, 1920 — page 5: what you’re looking at

What you’re looking at

This page is **not a cartoon or satire—it is a straightforward automobile advertisement** for the Templar, a small car manufactured by the Templar Motors Company of Lakewood, Ohio (circa 1920s based on styling and pricing). The ad emphasizes quality craftsmanship in lightweight design, positioning the Templar as "the finest small car in America." It targets buyers seeking economy and reliability through phrases like "economy of operation and entire satisfaction of ownership." The side text, "The Pioneer Builder of Quality Small Cars," claims market leadership. Various models are listed with prices (ranging from $2,885-$3,750), and contact information for the New York sales office is provided. This represents typical period automotive advertising rather than political or social satire.