Life, 1920-04-29 · page 4 of 40
Life — April 29, 1920 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional content** for *Life* magazine itself, not a political cartoon. The illustration shows a woman with a cherub or young child, titled "We Went with the Paper." The text explains that **Charles Dana Gibson** (the famous illustrator known for creating the "Gibson Girl") draws exclusively for *Life*. The magazine announces that Gibson will continue contributing despite *Life* changing ownership—the Business Office recently took control from previous management. The promotional copy humorously acknowledges *Life's* modest success and gently pokes fun at itself, mentioning the "Dull Number" and claiming the magazine is "a bargain" at fifteen cents. The page also advertises a vacation offer for new subscribers and subscription rates (one year: $5.00).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
We Went with the Paper For many years we have been proclaiming in this always modest and almost uniformly delightful page that Charles Dana Gibson draws exclusively for Lire, Now that Mr. Gibson has been selected by Providence (backed up by the rest of us) to direct our destinies, his pictures will continue to appear as heretofore. Fortunately our historic battle with the Business Office took place just before Lire changed hands. Now that we have the B. O. under fairly good control, Mr. Gibson can devote himself not only to draw- ing his own pictures, but to making Lire the best picture paper in the world. We obeyed that impulse and went along with the procession. We did it willingly, as a pleasure, a privilege, a duty, and all that sort of thing. Someone has got to keep the B. O. straight, while at discreet intervals calling attention to the supreme intellectual advantage of hecoming a regular subscriber We have nothing to say against the B. O. On the contrary, since it has come into con- tact with us it has shown signs of steady improvement. For one thing, it has had to abandon several time-honored notions, some of which are: That we must always print the sordid commercial coupon on this . (We allow it this week as an exhibit. Don’t fill it out if you don’t want to.) That, in order to secure new subscribers, it is necessary to praise this paper continuously We know’ better. We never hesitate to tell the tru It's the only kind of advertising that pays. Some things in this paper have made us shudder. The Dull Number coming will probably be the dullest thing ever issued. Also, we don’t always agree with But on the whole, in spite of certain man defects, Lire at fifteen cents is a barg $ Life As a Start Towards Your Vacation . sb Enter subscription now, and be sure of Open. only to new subscribers; 0 Yr Addresses scriptions i this rate. having it through the spring ddresse: criptions renewed at can be changed on two weeks’ notice, so Fa LIFE, 17 West 315t Street, New York. 148 you can have it sent to yonr country / Kamesciheniyou leave! town. // One Year, $5.00. (Canadian, $5.52; Foreign, $604) comicbooks.com