Life, 1920-04-29 · page 3 of 40
Life — April 29, 1920 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content is a "Say it with Flowers" advertisement (numbers 66-99) promoting the florist industry and the Society of American Florists' telegram delivery service. The advertisement features a businessman at his desk receiving flowers, with the tagline that flowers serve as a "silent partner" in business—providing encouragement during crises. The copy emphasizes that fresh flowers are office equipment as essential as pens or telephones. The left column contains unrelated content: a poem titled "Ballad of Dead Loves" (lamenting extinct wine varieties), a philosophical piece called "Simple Twists," and a small advertisement for horse collars. This reflects early 20th-century commercial messaging targeting white-collar professionals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ballad of Dead Loves wees! the wines of yester- year, Delicate Bergundy” Char And thos also, Roussillon, } Or the dr The Law cat Think of the clarets rich and clear, | plory of old Bordeaux ; Lafite dear, tour and Haut Mar- es we used to know: nes of generous cheer, Chablis, Clos Vougeot ; ch wines of the Rhone rmitage, Alangay; sy sweetness of Oporto? es them all away! Pride an Hamble Bere Chateau gan Velvet « ste with ruby’s glow: Hungary's choicest, rare Tokay; Or the | Ragusa— The Law es them all away! Even their mes are music to hear; Valdepefias and Arinto, ¢ Conti without a peer, se whose grapes in Italy grow, v Christi, Bellagio; roissy from Epernay, Vouvray rsac—all must go. The Law carries them all away! Friend, if ask me why I make no answer; I can but say Whither they are there 1 would go The Law carries them all away! Graham Shaw, Simple Twists ‘0 say that a thing is improper is to ca: ” : : Toiineeme | “The “Silent Partner’’ of Big Business say that a thing is interesting is atleast to hint that it is improper. “TO me, Dear, those flowers are a very real incentive to effort. Like baby’s smi say that a 2 is proper is to naa : | Like baby’s smile To s ta thing is proper is t —like the touch of your hand—they steady me in every crisis, and encourage me say that it is uninteresting i , ” : . toh at a thing is uninteresting igher aims. ane it is highly proper: 0 He was a big man. Big enough to know that success is largely a matter of surround- Derr ent eae ints, ind fresh flowers are as much a part of his desk equipment as his favorite pen It is quite interesting to say that a OF fs terephones Proper thing is eresting. | i i i i Ti ‘ rnroner to ate that a | To-day in the high Places of business—in the cheerful, well-kept home—on the attractive, perfectly appointed table—and between friends, where words would fail— Proper thioy is uninteresting. : It is quite interesting to state that | Flowers breathe forth their fragrant messages of tenderness, inspiration and cheer. wm improper thing is interesting. } ° pe i leresting Your local florist, within a few hours, can deliver fresh flowers in any city or town It is que proper to say tha prop : i Ee aRpCY in the United States and Canada through the Florists’ Telegraph Delivery Service. er thing nteresting. It is quite uninteresting to say that | The florist displaying the “Say it with Flowers” emblem is a member of the Society an interesting thing is proper. | : i 1 i H Buc he apeniein hat cpctays = American Florists, which gives him advantages that enable him to serve you best. af ible thing and that interest is ited hen a Horse Is In Action Bs ereo s eseted rain om the ae which hold ha ‘eget a nail which holds and insures BSED orn) seety se that your sheer use “Capewel™ MS) delterenie dice fecey atthe best at ala pres ; Capewell Horse Nail Co., Hartford, Conn. comicbooks.com