Life, 1920-04-08 · page 33 of 44
Life — April 8, 1920 — page 33: what you’re looking at
What you’re looking at
This is primarily a **Goodyear tire and tube advertisement**, not political satire. The page promotes Goodyear Heavy Tourist Tubes by claiming they won "every important race of more than fifty miles" during the 1919 American racing season. The image shows racing cars in competition, serving as visual proof of the product's durability and performance. The advertisement argues that while Goodyear tubes cost only slightly more (70 cents average) than inferior alternatives, they're essential protection for expensive tire casings—essentially asking consumers: why risk a costly investment to save pennies? The "Heavy Tourist" tubes are marketed as the same quality used by professional racers, now available to ordinary drivers through Goodyear Service Station dealers. This is straightforward consumer advertising from the early automotive era, not editorial cartoon or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No matter how staunch a casing may be, it can- not withstand the punishment inflicted by the race course unless the tube, also, is flawless. During the American racing season of 1919, every important race of more than fifty miles, on speedway and road, was won on Goodyear Cord Tires. While that is splendid tribute to the Goodyear Cord Tire, it is also proof conclusive of the superior quality of Goodyear Tubes. As you know, Goodyear Heavy Tourist Bz BAVS TOURIST Tubes, just as the Goodyear Tubes so favored by racers, are made of pure gum strips, dui/t up layer-upon-layer. Their cost is but little more (an average of seventy cents) than the cost of tubes of lesser merit. Do you consider it economy to risk a costly casing to save so small a sum? Goodyear Heavy Tourist Tubes come in a water-proof, oil-proof bag. Get them from your Goodyear Service Station Dealer. More of them are used than any other kind. TUBES comicbooks.com