Life — April 1, 1920 — page 59: what you’re looking at

What you’re looking at

This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine. The page promotes the Cole Aero-Eight, a luxury car manufactured by the Cole Motor Car Company in Indianapolis. The headline "There's a touch of tomorrow in all Cole does today" emphasizes the car's modern, forward-looking design. The image shows a side view of the open-air "Sportster" model, highlighting its streamlined body and spoke wheels—design features considered innovative for the era. The advertisement positions the Cole Aero-Eight as embodying "the criterion of motor car fashions" with emphasis on "greater performance efficiency," appealing to wealthy consumers seeking status and cutting-edge automotive technology. The company identifies itself as "Creators of Advanced Motor Cars," reflecting early automotive industry competition and marketing strategies.