Life, 1920-04-01 · page 58 of 60
Life — April 1, 1920 — page 58: what you’re looking at
What you’re looking at
This is primarily an advertisement rather than satirical content. It promotes "Chase Leatherwove," an upholstery material made by Sanford Mills and distributed by L.C. Chase & Co. The ad features an elegant woman at a car's steering wheel, emphasizing "Beauty in Motor Car Upholstery." The messaging highlights that Leatherwove offers quality, distinctive appearance, durability, waterproofing, and economy—practical benefits for automobile interiors during an era when car upholstery was a significant selling point. The ornate decorative border and formal presentation reflect early 20th-century advertising aesthetics. This appears designed to appeal to affluent consumers purchasing or upgrading automobiles, positioning the material as both luxurious and practical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
*LLIFE* MADE BY SANFORD MILLS THE UPHOLSTERY OF QUALIT! A better material for all upholstery purpo: distinctive grains and colors—especially dur® — waterproof — economical. RE-UPHOLSTE. WITH LEATHERWOVE — Obtain Samples IT SAN FRANCISCO CHICAGO comicbooks.com