Life, 1920-04-01 · page 11 of 60
Life — April 1, 1920 — page 11: what you’re looking at
What you’re looking at
# Nunnally's Candy Advertisement This is a **commercial advertisement**, not political satire. It promotes Nunnally's candy, "The Candy of the South." The ad uses nostalgic imagery of the antebellum South, depicting a genteel scene where a well-dressed man and woman exchange candy in what appears to be a Southern parlor. The text references "Eastertide" and evokes "romance and chivalry" associated with the "storied South" and "gallant youth." This is marketing that trades on romanticized Southern gentility and hospitality. The product advertised is "Chocolate Creamed Brazil"—a specific candy variety. The accompanying vignette (oval image, lower left) reinforces this Southern belle aesthetic. The ad exemplifies early-20th-century nostalgia marketing that sentimentalized the pre-Civil War South.