Life, 1920-04-01 · page 10 of 60
Life — April 1, 1920 — page 10: what you’re looking at
What you’re looking at
This is a vintage advertisement for Ward's Orange-Crush soft drink, not satirical content. The ad features a woman in 1920s attire holding a basket of oranges in an orchard setting. The marketing pitch—"like oranges? drink ORANGE-CRUSH"—emphasizes the product's natural ingredients: fragrant oil pressed from actual fruit, combined with sugar and citric acid to create authentic citrus flavor. The ad promotes availability "at fountains or in bottles," reflecting the era when soft drinks were sold both as fountain drinks and packaged beverages. The copy touts "unusual deliciousness, purity and quality," standard advertising claims of the period. There is no political satire present—this is straightforward product promotion typical of Life magazine's commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—/ike oranges ? RANGE-CRUSH Unusual delicio ness, purity and quality—these are the features which have made Ward’s Orange-Crush and Lemon-Crush so pop- ular everywhere. The exclusive Ward process blends the delicate, fragrant oil pressed from the actual fruit with finest sugar and citric acid, the natural acid of all citrus fruits, to produce the inimitable flavors of Orange- Crush and Lemon-Crush. at fountains or in bottles Prepared by Orange-Crush Co. Chicago Laboratory, Angeles Send for free book," The Story of Orange Crush” drink comicbooks.com