Life — April 1, 1920 — page 10: what you’re looking at

What you’re looking at

# Orange-Crush Advertisement This is a vintage advertisement for Ward's Orange-Crush soft drink, not satirical content. The ad features a woman in 1920s attire holding a basket of oranges in an orchard setting. The marketing pitch—"like oranges? drink ORANGE-CRUSH"—emphasizes the product's natural ingredients: fragrant oil pressed from actual fruit, combined with sugar and citric acid to create authentic citrus flavor. The ad promotes availability "at fountains or in bottles," reflecting the era when soft drinks were sold both as fountain drinks and packaged beverages. The copy touts "unusual deliciousness, purity and quality," standard advertising claims of the period. There is no political satire present—this is straightforward product promotion typical of Life magazine's commercial content.