Life, 1920-03-25 · page 3 of 40
Life — March 25, 1920 — page 3: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Eveready Daylo flashlights**, not political satire. The illustration shows a woman in bed startled by nighttime noises, a relatable domestic scenario used to market the product. The ad's appeal is straightforward: flashlights provide security and peace of mind during the anxieties of home ownership—investigating mysterious sounds, locating burglars or household problems, or simply keeping one handy for emergencies. The tagline emphasizes the Tungsten Battery's longevity ("long-lived"). The phrase "Always keep a Daylo under your pillow" positions the flashlight as essential home security equipment. This reflects early-20th-century consumer anxiety about household safety, which advertisers skillfully weaponized to drive sales. There is no political commentary—purely commercial messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Makersofthe famous Eveready Storage Battery Guaranteed 115 Years. y around the hou a feeling of security when y the brilliant beam of light on the late aller before opening the door wide. It’s almost as good as a gun—and much 1 can flash Daylo not only helps guard the house against the dangers of prowler thieves and burglars, but it sands of little uses day and night around 3, sneak- That Ominous Sound— The creak of a floor board, the slam of a door the rattle of a window, waking you int sounds as fearsome as if the house itself were falling down. When you hop out of bed to investigate, take your Daylo along. Its strong light beam give you confidence, it helps you locate the cause quickly and relieves your mind sooner Whether it’s a burglar or only the family cat you will be glad you hac Daylo. Alway a Daylo under your pillow, ~ How Many Uses for DAYLO in the Home? the men folks are away it is closet, in the pantry cur ave a Daylo will push the It gives est corne Have a kitchen shelf, on the hall table bedside — where you can rea stantly when you need it. And keep it “loaded” Eveready Tungsten B burning, long-liv lights.” Coming: $10,000 Cash Prize Contest. with a_ frest tery—the bri ery for all* thou- Down cellar, up in the attic, in the dark Ask for particulars at any Dayle store. AMERICAN EVER READY WORKS of National Carbon Company, Inc. LONG ISLAND CITY, NEW YORK National Carbon Co., Vor, San Franci Canadian National Carbon Company, Limited, Toronto, Ont ali comicbooks.com