Life — March 25, 1920 — page 3: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement for Eveready Daylo flashlights**, not political satire. The illustration shows a woman in bed startled by nighttime noises, a relatable domestic scenario used to market the product. The ad's appeal is straightforward: flashlights provide security and peace of mind during the anxieties of home ownership—investigating mysterious sounds, locating burglars or household problems, or simply keeping one handy for emergencies. The tagline emphasizes the Tungsten Battery's longevity ("long-lived"). The phrase "Always keep a Daylo under your pillow" positions the flashlight as essential home security equipment. This reflects early-20th-century consumer anxiety about household safety, which advertisers skillfully weaponized to drive sales. There is no political commentary—purely commercial messaging.