Life — March 25, 1920 — page 2: what you’re looking at

What you’re looking at

# Chesterfield Cigarettes Advertisement This is a **cigarette advertisement**, not political satire. It depicts a man in an office overlooking a cityscape, smoking a Chesterfield cigarette. The ad copy claims that Chesterfields provide complete smoking enjoyment, using the word "SATISFY" as the key selling point. The phrase "and the blend can't be copied" suggests competitive advantage through a proprietary tobacco blend. **Context for modern readers:** This represents mid-20th century advertising before cigarette health warnings were required. The aspirational imagery—successful businessman, urban prosperity—was typical marketing strategy linking cigarettes to achievement and sophistication. Such advertisements are now heavily restricted due to tobacco's documented health risks.