Life, 1920-03-18 · page 6 of 54
Life — March 18, 1920 — page 6: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement** for Life magazine's spring issue, not a political cartoon. The central image depicts a fairy-like figure with large butterfly wings, representing Spring personified. Below is a line of small figures greeting spring's arrival, suggesting renewal and optimism. The text promises that Life's spring issues will feature "remarkable," "delightful," and "beautiful" content, plus "humorous numbers"—appealing to readers seeking entertainment after a hard winter. There's a subtle joke in "Welcome Spring (If this is really you)," playfully acknowledging that spring's arrival is uncertain or delayed—a relatable seasonal frustration for readers. The subscription pitch emphasizes convenience: readers can arrange delivery before leaving town for spring travel. This is **advertising copy, not satire**, though it uses gentle humor to encourage subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Welcome Spring (If this is really you) Thrice welcome this year, not only be- cause we have had such a hard winter, but because we are now on such delecta- ble terms with the esteemed Business Office. A Good Thing to Have. Enter subscription now, and be sure of having it through the spring. Addresses can be changed on two weeks’ notice, so you can have it sent to your country home when you leave town, (so we understand) is coming If this is true (and Heaven forfend that it should not be), it will come with some of the most remarkable, the most delightful, the most beautiful and (possibly) the most humorous numbers of Lire ever issued. Obey That Impulse $126) for three Open only to new subscribers: no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York. 124 : +? One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) “ comicbooks.com