Life — March 4, 1920 — page 75: what you’re looking at

What you’re looking at

This is a full-page automobile advertisement, not a political cartoon. It advertises the Cole Aero-Eight, a luxury car manufactured by Cole Motor Car Company in Indianapolis. The ad features a side-view illustration of the "Tourster" model (an open-top touring car) and emphasizes its advanced features: exclusive designs, advanced engineering, and tire durability (15,000 miles on tires). The tagline "There's a touch of tomorrow in all Cole does today" positions the vehicle as forward-thinking and modern. The company's seal appears at the bottom. This represents early 20th-century automobile marketing emphasizing technological progress and engineering sophistication to appeal to affluent consumers.